8440702
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 7 years ago
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Question 1
Question
Which is a characteristic of a pure services?
Answer
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Uses plain, inexpensive packaging
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Most often uses product bundling strategies
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Does not include a tangible product
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Does not include product guarantees
Question 2
Question
Effective product or service management help businesses to perform which action?
Answer
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To barter
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To prospect
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To compete
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To recruit
Question 3
Question
When considering a new product for a company, Tom decided to introduce a product in only three states for a six-month period. Which action did he perform?
Answer
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Product development
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Feasibility analysis
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Commercialization
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Test marketing
Question 4
Question
Product or service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to which possibility?
Answer
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Government oversight
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Competitors only
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Market opportunities
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CEO wishes
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