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SEO Exam

Descripción

So, you think you know your SEO inside and out, right? The SEO Exam has 40 action-packed questions and takes 25 minutes to complete. Let the test begin!
Igor Antonov
Test por Igor Antonov, actualizado hace más de 1 año
Igor Antonov
Creado por Igor Antonov hace alrededor de 7 años
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Resumen del Recurso

Pregunta 1

Pregunta
In Search, which of the following are considered important ranking factors?
Image:
Search Engine Ranking Factors (image/jpeg)
Respuesta
  • Domain Authority of website
  • Page Authority of website
  • Proper category associations
  • Landing page title
  • All of these

Pregunta 2

Pregunta
Which on-page element carries the most weight for SEO?
Image:
Seo On Page Element (image/jpeg)
Respuesta
  • The Title tag
  • Te META keywords tag
  • The Headers (h1; h2; h3; etc)
  • The META description
  • Description
  • On-page keywords

Pregunta 3

Pregunta
Which form of redirect/meta tag will transfer the most authority to the directed page?
Image:
Shutterstock 230782546 (image/jpeg)
Respuesta
  • 302
  • 301
  • Canonical

Pregunta 4

Pregunta
What do the acronyms PA, DA and PR stand for?
Image:
How To Get Domain Authority (image/jpeg)
Respuesta
  • Page authority; Domain age; Page rank
  • Personal authority; Domain authority; Personal rank
  • Page authority; Domain authority; Page rank

Pregunta 5

Pregunta
Google's PageRank algorithm calculates the relative authority of a page on what scale?
Image:
What Is Google Pagerank (image/jpeg)
Respuesta
  • 1-10
  • 1-100
  • 0-10
  • 0-100

Pregunta 6

Pregunta
Which of the following tactics can harm your search rankings?
Image:
How To Get Higher On Google Search Results (image/jpeg)
Respuesta
  • Linking to your website from other websites
  • Using text is the same color as your page's background
  • Adding navigations links to your page's template

Pregunta 7

Pregunta
What are the names of the three latest algorithm updates Google has released?
Image:
Google Ranking Algorithm Updates Explained2 (image/png)
Respuesta
  • Mobile; Penguin; Panda
  • Panda; Hawk; RankBrain
  • Fred; Hawk; Possum
  • Penguin; Panda; Possum
  • Pigeon; Hummingbird; Hawk

Pregunta 8

Pregunta
Dofollow links it is a type of link which has a potential to improve the ranking and the credibility of your website in Google.
Image:
Como Conseguir Backlinks (image/jpeg)
Respuesta
  • True
  • False

Pregunta 9

Pregunta
Nofollow links it is a type of link which has a potential to improve the ranking and the credibility of your website in Google.
Image:
Relnofollow (image/png)
Respuesta
  • True
  • False

Pregunta 10

Pregunta
Where can we get permanent and good links (backlinks)Web 2.0; PBNs services for growth DA; PA and PR of the website?
Image:
Startup Links 030217 (image/jpeg)
Respuesta
  • News outlets
  • Blogs; Forums
  • Backlinks services
  • Web 2.0; PBNs services
  • Websites catalogs
  • Websites derictories

Pregunta 11

Pregunta
High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain.
Image:
How Pr Helps Increase Organic Rankings (image/jpeg)
Respuesta
  • True
  • False

Pregunta 12

Pregunta
In general, internal links pass about the same value as external links.
Image:
External Link Vs Internal Link (image/png)
Respuesta
  • True
  • False

Pregunta 13

Pregunta
What link format is used to fight blog comment spam?
Respuesta
  • rel="canonical"
  • rel="nofollow"
  • rel="author"
  • rel="attribute"
  • rel="follow"

Pregunta 14

Pregunta
When is using rel="nofollow" NOT appropriate?
Image:
Relnofollow (image/png)
Respuesta
  • Paid links
  • Untrusted content
  • Press releases with optimized anchor text
  • Widely distributed footer links
  • None; all of these are appropriate

Pregunta 15

Pregunta
Which of the following types of sitemaps is NOT supported by Google?
Image:
Google Webmaster Tools Header Idea1 (image/png)
Respuesta
  • News
  • Product
  • Image
  • Mobile
  • Video

Pregunta 16

Pregunta
What is the optimal HTTP status code to permanently remove a URL from Google's index?
Respuesta
  • 301
  • 302
  • 404
  • 410
  • 500

Pregunta 17

Pregunta
A 301 redirect passes roughly the same link equity as using the rel="canonical" tag.
Respuesta
  • True
  • False

Pregunta 18

Pregunta
If these URLs have the same content, example.com/camel and example.com/camel/ are technically considered duplicate content and should be fixed.
Respuesta
  • True
  • False

Pregunta 19

Pregunta
Which of the following would be the best choice of URL structure (for both search engines and humans)?
Respuesta
  • www.wildlifeonline.com/animals/crocodile
  • www.wildlifeonline.com/category/277/article/563
  • www.wildlifeonline.com/O0665?id=563&cat=277
  • text.wildlifeonline.com/category/crocodile
  • www.wildlifeonline.com/563

Pregunta 20

Pregunta
How can meta description tags help with the practice of search engine optimization?
Image:
N Le Ss Cl (image/png)
Respuesta
  • They're an important ranking factor in the search algorithms.
  • They help to tell the search engines which keywords are most important on your page.
  • They serve as the copy that will entice searchers to click on your listing.
  • Trick question; meta descriptions are NOT important.

Pregunta 21

Pregunta
Which HTTP server response code indicates a file that no longer exists? (File Not Found)
Image:
404 (image/jpeg)
Respuesta
  • 500
  • 301
  • 401
  • 404
  • 302

Pregunta 22

Pregunta
Pages generated by search results (Search within Search) are a good way to add content to your site.
Respuesta
  • True
  • False

Pregunta 23

Pregunta
The default file type for your website sitemap is:
Image:
Google Spidertrap (image/jpeg)
Respuesta
  • .pdf
  • .php
  • .png
  • .xml
  • .doc

Pregunta 24

Pregunta
All other factors being equal, which would be the most desirable link profile?
Image:
Screen 01 (image/png)
Respuesta
  • One link from each of 100 different domains
  • 1,000 links all from one domain
  • 10,000 internal links

Pregunta 25

Pregunta
Mobile-friendliness is a ranking factor in Google's algorithm:
Image:
Googlemobilealgorithym (image/jpeg)
Respuesta
  • True, it is a ranking signal for mobile results only
  • False, it is not a ranking signal at all

Pregunta 26

Pregunta
Which of the following statements about anchor text is true?
Image:
Anchor Text 1 (image/jpeg)
Respuesta
  • For non-commercial queries, anchor text is less influential on a result's rankings.
  • If a URL itself is the linking anchor text, Google will treat the page's title element as anchor text, while Bing will use the URL.
  • When an embedded image is linking, the alt attribute of the image may be treated as anchor text.
  • Anchor text is mostly ignored by Google in 2014, but was powerful in years past.

Pregunta 27

Pregunta
Keywords research help us?
Image:
Keywords Research (image/jpeg)
Respuesta
  • Determine the keyword destiny on your website
  • Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
  • Find out how to use keywords in the content

Pregunta 28

Pregunta
What does anchor text mean?
Image:
Anhor Pic (image/png)
Respuesta
  • The largest body of text on the page
  • The visible text which is hyperlinked to another page
  • The prominent part of the title tag

Pregunta 29

Pregunta
Domain authority and Page authority is a metrics maintained by?
Image:
Domain Authority Vs Page Authority 730x410 (image/png)
Respuesta
  • Google
  • Moz
  • Bing

Pregunta 30

Pregunta
Google prefers lengthy content over content that contains approximately?
Image:
Top5 Influencers Blog Graphic (image/png)
Respuesta
  • 1500 words
  • 2000 words
  • 700 words

Pregunta 31

Pregunta
Google Penguin algorithm targeted on links?
Image:
Google Penguin 1280x640?Width=1200&Height=600 (image/jpeg)
Respuesta
  • Paid links
  • Links from automated link building process
  • Spam Links
  • Low quality content
  • Quality content

Pregunta 32

Pregunta
What does SERP stand for?
Image:
Serp E1442608435253 (image/jpeg)
Respuesta
  • Search Engine Result Page
  • Search Entry Rating Procedure
  • Standard Engine Rank Protocol

Pregunta 33

Pregunta
Which type of link carries the most value or prefernce for a webmaster or SEO?
Image:
Editorial Links 1 (image/jpeg)
Respuesta
  • Manual outreach link
  • Natural editorial links
  • Self Promotional links

Pregunta 34

Pregunta
Of the items listed below, what is the single most important on-page SEO factor?
Image:
Search Engine Ranking Factors (image/jpeg)
Respuesta
  • The number of uses of the target keyword.
  • Use of the keywords in the keywords metatag.
  • Use of the target keyword in the top heading of the page.
  • Use of the target keyword in the title tag.

Pregunta 35

Pregunta
What is keyword cannibalization?
Image:
Bigstock Seo Keywords Flat Illustration 61253057 (image/jpeg)
Respuesta
  • When you analyze competitors to discover keywords to target
  • When multiple pages on a site are optimized for the same keywords
  • When you compete for more than one keyword on the same page
  • When poor SEO implementation causes your page to be non-competitive for the target keywords

Pregunta 36

Pregunta
What is duplicate content?
Image:
Top5 Influencers Blog Graphic (image/png)
Respuesta
  • When one page has the exact same content as another
  • When you copy content from a competitor's site
  • When there are substantive blocks of content on a web page that either completely match, or are appreciably similar to, content on another web page
  • When one page has nearly the same content as another

Pregunta 37

Pregunta
Does Google care about where content is located on a page?
Respuesta
  • Yes; they only care about content visible to the user, as they want to emphasize user engagement
  • Yes; they only care about content in the main body of the page, as the rest of the content is not page-specific
  • Yes; placement on the page says something about the importance of the content
  • No, they don't care.

Pregunta 38

Pregunta
What is the most important heading tag on a page?
Image:
Tag Header Title Meta Description Ottimizzazione Seo 1000x571 (image/png)
Respuesta
  • It doesn't matter; they are all the same
  • The <h1> tag
  • The highest level heading tag used on the page
  • The <h0> tag

Pregunta 39

Pregunta
If a number of keywords for a particular website ranks at first page of Google, then it will increase traffic to the website.
Image:
Keywords In Article (image/jpeg)
Respuesta
  • True
  • False

Pregunta 40

Pregunta
Page Rank Tools helps to analyze keyword performance.
Image:
What Is Google Pagerank (image/jpeg)
Respuesta
  • True
  • False
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