Services Markting - Chapter 7

Descripción

Balancing productive capacity and demand
Lorisse Bazley
Test por Lorisse Bazley, actualizado hace más de 1 año
Lorisse Bazley
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Resumen del Recurso

Pregunta 1

Pregunta
If queues are unavoidable, managers should consider all of the following EXCEPT:
Respuesta
  • provide electronic news displays or videos
  • design queuing to give the impression of constant progress
  • involve customer in part of the service process during the wait
  • scheduling staff breaks during peak times

Pregunta 2

Pregunta
When considering options for managing capacity, service managers need to consider all of the following EXCEPT:
Respuesta
  • inventory levels
  • organisation’s ability to implement
  • competitive influences
  • impact on desired levels of service
  • customer requirements

Pregunta 3

Pregunta
William Janes observed ______ results from passengers being attentive to the passage of ______ itself.
Respuesta
  • boredom; time
  • perception; service
  • urgency; the queue
  • boredom; quality

Pregunta 4

Pregunta
The occurrence of waiting lines, both physical and virtual, is becoming a major problem for both consumers and providers. Which of the following is the most appropriate definition of the cause of this problem?
Respuesta
  • Unresolved capacity management
  • Behind the scenes problems
  • Lack of staff
  • Untrained staff

Pregunta 5

Pregunta
A company with excess capacity that wants to increase demand should engage in which of the following strategies?
Respuesta
  • Consider priority systems for least desirable segments
  • Reduce prices selectively
  • Raise prices and use communication strategies to encourage usage at other times
  • Try to predict wait periods
  • Take no action

Pregunta 6

Pregunta
Which of the following is a method which cannot be used to create alternative demand for otherwise wasted capacity?
Respuesta
  • Reward your best customers and build loyalty
  • Segment the potential wasted capacity
  • Use capacity for service differential
  • Reward employees

Pregunta 7

Pregunta
Which of the following may NOT be used by a manager of a service organisation to adjust or tailor capacity to match fluctuating levels of demand?
Respuesta
  • Use more permanent employees
  • Use more part-time employees
  • Train employees for multiple roles
  • Anticipate the peak and off-peak periods of customer demand

Pregunta 8

Pregunta
Which of the following would NOT be a cause of cyclical variations in demand?
Respuesta
  • Seasonal changes in climate
  • Public holidays
  • Customer illness
  • School holidays
  • Pay dates

Pregunta 9

Pregunta
When dealing with the capacity challenge, the goal is to use resources such as staff and facilities as _________ as possible, not as _______ as possible.
Respuesta
  • productively; much
  • creatively; managerially
  • productively; cost effectively

Pregunta 10

Pregunta
The two measures of capacity which can be used to ensure that capacity is fully used consist of a number of individual components. Which of the following is NOT one of them?
Respuesta
  • Units of percentage space available
  • Percentage of total space
  • Percentage of total time
  • Percentage of total cost

Pregunta 11

Pregunta
All of the following actions can help managers adjust or tailor their production capacity to match fluctuating levels of demand EXCEPT:
Respuesta
  • spend less on advertising and sales promotions
  • review the hours of business
  • create flexibility in what is offered
  • schedule downtime during periods of low demand

Pregunta 12

Pregunta
A call centre has a system where calls go into a queue and are answered in the order in which they arrived. This is an example of:
Respuesta
  • inventorying demand
  • ignoring customers
  • reducing demand in peak periods
  • reducing capacity
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