Principles of Marketing, 4th Canadian Edition

Descripción

Lamb, Hair, McDaniel, Boivin, Gaudet, Shearer
Juls Castro
Test por Juls Castro, actualizado hace más de 1 año
Juls Castro
Creado por Juls Castro hace alrededor de 6 años
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Resumen del Recurso

Pregunta 1

Pregunta
Understanding the needs of the customer
Respuesta
  • Need
  • Marketing
  • Product orientation
  • Sales orientation

Pregunta 2

Pregunta
state of being where we desire something that we do not possess but yearn to acquire
Respuesta
  • need
  • marketing
  • product orientation
  • sales orientation

Pregunta 3

Pregunta
[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
Respuesta
  • product orientation

Pregunta 4

Pregunta
[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
Respuesta
  • Sales orientation

Pregunta 5

Pregunta
[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
Respuesta
  • marketing company orientation

Pregunta 6

Pregunta
[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
Respuesta
  • social marketing orientation

Pregunta 7

Pregunta
buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
Respuesta
  • customer satisfaction
  • relationship marking
  • customer value
  • exchange

Pregunta 8

Pregunta
a strategy that focuses on keeping and improving relationships with current customers
Respuesta
  • relationship marking
  • exchange customer satisfaction
  • customer value
  • needs

Pregunta 9

Pregunta
relates to the tangible and intangible aspects of a company's offering
Respuesta
  • product
  • price
  • place
  • promotion

Pregunta 10

Pregunta
refers to the quantifying of a value in exchange for a company's offering.
Respuesta
  • price
  • place
  • promotion
  • product

Pregunta 11

Pregunta
relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
Respuesta
  • place
  • price
  • product
  • promotion

Pregunta 12

Pregunta
relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
Respuesta
  • promotion
  • place
  • product
  • price

Pregunta 13

Pregunta
people giving up one thing to receive another thing they would rather have
Respuesta
  • exhange
  • customer value
  • relationship marking

Pregunta 14

Pregunta
the relationship between benefits and the sacrifice necessary to obtain those benefits
Respuesta
  • customer value
  • customer satisfaction
  • exchange

Pregunta 15

Pregunta
what are the five forces of competition
Respuesta
  • direct, substitute, new entrants, suppliers, buyers
  • direct, price, new entrants, suppliers, buyers
  • buyers, suppliers, substitute, new entrants, target market
  • direct, substitute, new entrants, suppliers, and buyees

Pregunta 16

Pregunta
[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
Respuesta
  • purchasing power

Pregunta 17

Pregunta
[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
Respuesta
  • discretionary income

Pregunta 18

Pregunta
[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
Respuesta
  • recession

Pregunta 19

Pregunta
a business's concern for society's welfare
Respuesta
  • corporate social responsibility
  • triple bottom line
  • social acceleration
  • pyramid of corporate social responsibility

Pregunta 20

Pregunta
a business philosophy seen as the pursuit of profit while also benefiting society and the environment
Respuesta
  • triple bottom line
  • corporate social responsibility
  • pyramid of corporate social responsibility

Pregunta 21

Pregunta
the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems
Respuesta
  • social acceleration
  • pyramid of corporate social responsibility
  • triple bottom line
  • green marketing
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