Pregunta 1
Pregunta
Understanding the needs of the customer
Respuesta
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Need
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Marketing
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Product orientation
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Sales orientation
Pregunta 2
Pregunta
state of being where we desire something that we do not possess but yearn to acquire
Respuesta
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need
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marketing
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product orientation
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sales orientation
Pregunta 3
Pregunta
[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
Pregunta 4
Pregunta
[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
Pregunta 5
Pregunta
[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
Pregunta 6
Pregunta
[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
Pregunta 7
Pregunta
buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
Respuesta
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customer satisfaction
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relationship marking
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customer value
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exchange
Pregunta 8
Pregunta
a strategy that focuses on keeping and improving relationships with current customers
Pregunta 9
Pregunta
relates to the tangible and intangible aspects of a company's offering
Respuesta
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product
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price
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place
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promotion
Pregunta 10
Pregunta
refers to the quantifying of a value in exchange for a company's offering.
Respuesta
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price
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place
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promotion
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product
Pregunta 11
Pregunta
relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
Respuesta
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place
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price
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product
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promotion
Pregunta 12
Pregunta
relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
Respuesta
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promotion
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place
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product
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price
Pregunta 13
Pregunta
people giving up one thing to receive another thing they would rather have
Respuesta
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exhange
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customer value
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relationship marking
Pregunta 14
Pregunta
the relationship between benefits and the sacrifice necessary to obtain those benefits
Respuesta
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customer value
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customer satisfaction
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exchange
Pregunta 15
Pregunta
what are the five forces of competition
Respuesta
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direct, substitute, new entrants, suppliers, buyers
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direct, price, new entrants, suppliers, buyers
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buyers, suppliers, substitute, new entrants, target market
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direct, substitute, new entrants, suppliers, and buyees
Pregunta 16
Pregunta
[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
Pregunta 17
Pregunta
[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
Pregunta 18
Pregunta
[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
Pregunta 19
Pregunta
a business's concern for society's welfare
Pregunta 20
Pregunta
a business philosophy seen as the pursuit of profit while also benefiting society and the environment
Pregunta 21
Pregunta
the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems