Digital Media Sales Exam Certification

Question

What does the "D" in DSP stand for?

Answer 1

Directional

Answer 2

Determine how to measure a viewable impression

Answer 3

Set strict pricing limits on advertising

Answer 4

Create ad size standardization across all properties

Answer 5

Create informal rules of conduct of online behavior

Answer 6

Comcast Spotlight

Answer 7

CPM's decrease

Answer 8

CPM's increase

Answer 9

Impressions go up

Answer 10

CPM's Decrease and impressions go up

Answer 11

CPM's Increase and Impressions stay the same

Answer 12

Demand Marketing Platform

Answer 13

Divisional Marketing Plan

Answer 14

Data Management Platform

Answer 15

Data Marketing Platform

Answer 16

Cost(s)*1000/Total impressions

Answer 17

(Total Cost/Impressions)*100

Answer 18

(Total Impressions/cost)*1000

Answer 19

(Total Impressions/cost)*10

Answer 20

It is the most effective form of advertising, delivering the highest CTR

Answer 21

It should be easily distinguished against standard content, by the consumer

Answer 22

It should not be easily distinguished against standard content, by the consumer

Answer 23

It is the least effective form of advertising, delivering the lowest CTR

Answer 24

Standard Spending Procedure

Answer 25

Supply Spending Procedure

Answer 26

Supply Side Platform

Answer 27

Standard Software Platform

Answer 28

50% of the impressions must be viewable for 1 second

Answer 29

50% of the impressions must be viewable for 2 seconds

Answer 30

75% of the impressions must be viewable for 1 second

Answer 31

25% of the impressions must be viewable for 1 second

Answer 32

Connected TV

Answer 33

Keyword Targeting

Answer 34

Sequential Messaging

Answer 35

Demographic Targeting

Answer 36

Cost per Advertiser

Answer 37

Cost per Advertisment

Answer 38

Cost per Aquisition

Answer 39

Cost per Address

Answer 40

Search Finder 2000

Answer 41

Optimization Engine

Answer 42

Native Advertising

Answer 43

Comedic Advertising

Answer 44

Shared Content

Answer 45

Social Advertising

Answer 46

Pre-Roll Video

Answer 47

Earned Media

Answer 48

Native Advertising

Answer 49

Interstitial Ads

Answer 50

Impressions

Answer 51

All conversion costs are the same

Answer 52

Optimize for a high CTR

Answer 53

Ensure 100% viewability

Answer 54

Determine client's success metrics

Answer 55

Optimize for a high view-through rate

Answer 56

Media given to one platform via another for a fee

Answer 57

Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube

Answer 58

Public & media relations efforts to gain coverage in publications – on and offline

Answer 59

Online advertising through display ads, pay per click search ads and sponsorships.

Answer 60

Media, content and assets that the brand controls, like websites, blogs, newsletters and brand social media accounts.

Answer 61

Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube

Answer 62

Often thought of as “traditional” online advertising through display ads, pay per click search ads and sponsorships.

Answer 63

The result of public & media relations efforts to gain coverage in publications – on and offline

Answer 64

BBDO Worldwide Network

Answer 65

DDB Needham Worldwide Network

Answer 66

TBWA International Network

Answer 67

McCann International Network

Answer 68

Twitter Profile

Answer 69

Display Ads

Answer 70

Sponsorships

Answer 71

Going Viral

Answer 72

Word of Mouth

Answer 73

CPC=Cost*1000/Impressions

Answer 74

CPA=Cost/Actions

Answer 75

CPS= Cost/Clicks

Answer 76

CPC=Cost*1000/total impressions

Answer 77

Conversions

Answer 78

Conversion Rate

Answer 79

Interaction Level

Answer 80

SIC Targeting

Answer 81

Frequency cap

Answer 82

Day-part Targeting

Answer 83

Demographic targeting

Answer 84

Social Marketing Funnel

Answer 85

Consumer Buying Funnel

Answer 86

Digital Advertising Funnel

Answer 87

Marketing Awareness Funnel

Answer 88

rich media

Answer 89

click trackers

Answer 90

Confirm priorities of the objectives

Answer 91

ask if there are any other objectives not listed

Answer 92

ask the client what he/she belives is a good CTR

Answer 93

review how your competitors who are submitting plans measure against these objectives

Answer 94

Syndicated Based (i.e., MRI)

Answer 95

Panel Based (i.e., comScore)

Answer 96

Survey Based (i.e., Scarborough)

Answer 97

Internal Tag Based (i.e., Omniture)

Answer 98

Bill 31 million impressions to compromise

Answer 99

Bill based upon the client’s ad server numbers

Answer 100

Bill based upon the publisher’s ad server numbers.

Answer 101

Audit the server logs of both companies.

Answer 102

SEO is organic, SEM is paid

Answer 103

SEM is organic, SEO is paid

Answer 104

SEO is earned, SEM is owned

Answer 105

SEM is earned, SEO is owned

	Creado por steven_sexton hace más de 9 años

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Digital Media Sales Exam Certification

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