2421327
Pregunta 1
Pregunta
In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the incidence rate.
Respuesta
- True
- False
Pregunta 2
Pregunta
In a Basic Experimental Design, the research designer would be manipulating only one independent variable.
Respuesta
- True
- False
Pregunta 3
Pregunta
For a self-administered questionnaire in survey research, the field worker and the respondent are in face-to-face contact.
Respuesta
- True
- False
Pregunta 4
Pregunta
If the type of behavior in question occurs infrequently, observation research would be preferable to survey research.
Respuesta
- True
- False
Pregunta 5
Pregunta
Which of the following is not a precondition to demonstrate causation?
Respuesta
-
isolation of the effect variable (indicate transfer relationship)
-
predictable statistical relationship between two variables (show concomitant variation)
-
appropriate time order of occurrence (correct temporal sequence)
-
elimination of other possible causal factors (avoid spurious association)
Pregunta 6
Pregunta
Physiological measurement devices are a(an) _______________ observation research format.
Respuesta
-
personal
-
mechanical
-
human
-
inert
Pregunta 7
Pregunta
In survey research, mistakes made in the transfer of a respondent's answers from the completed questionnaire to a SPSS data file is:
Respuesta
-
interviewer error
-
data processing error
-
non response bias
-
interviewer cheating
Pregunta 8
Pregunta
A researcher records on blank note cards the waiting time of customers in a checkout line at a grocery store. This is an example of:
Respuesta
-
structured observation
-
contrived observation
-
unstructured observation
-
response latency
Pregunta 9
Pregunta
All of the following are a type of personal interview, except:
Respuesta
-
mall-intercept
-
executive (or office)
-
mail panel
-
door-to-door (or in-home)
Pregunta 10
Pregunta
A marketing research firm conducts a test market to assess the attractiveness of packaging colors for a snack foods product by having subjects view proposed packaging designs on a computer screen. This is an example of a:
Respuesta
-
controlled test market
-
field test market
-
standard test market
-
simulated test market
Pregunta 11
Pregunta
In a Factorial Experimental Design, the research designer would be manipulating more than one independent variable.
Respuesta
- True
- False
Pregunta 12
Pregunta
In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the response rate.
Respuesta
- True
- False
Pregunta 13
Pregunta
For an electronic communication survey, the field worker and the respondent are in face-to-face contact.
Respuesta
- True
- False
Pregunta 14
Pregunta
If the type of behavior of interest to a researcher occurs infrequently, survey research would be preferable to observation research.
Respuesta
- True
- False
Pregunta 15
Pregunta
When a researcher tries to say that the results of a test market in Indianapolis will hold in a national rollout of a new product, this researcher is concerned with:
Respuesta
-
internal validity
-
external validity
-
constant error
-
the repeated measures effect
Pregunta 16
Pregunta
Content analysis is a (an) ______________ observation research format.
Respuesta
-
disguised
-
human or personal
-
mechanical or electrical
-
ethnographic
Pregunta 17
Pregunta
A field worker wearing a baseball cap with the name of the research client's store during the survey would most likely result in:
Respuesta
-
interviewer bias
-
interviewer error
-
non response bias
-
interviewer cheating
Pregunta 18
Pregunta
Conducting a survey in a high pedestrian traffic location is a:
Respuesta
-
door-to-door survey
-
traffic counter survey
-
mail panel survey
-
mall-intercept survey
Pregunta 19
Pregunta
Which of the following is not a dimension along which approaches to observation vary?
Respuesta
-
direct vs. contrived
-
visible vs. hidden
-
rigid vs. flexible
-
human vs. mechanical
Pregunta 20
Pregunta
A marketing research firm conducts a test market for a household laundry detergent product at all mass-merchandiser stores in Louisville and its suburbs. This is an example of a:
Respuesta
-
simulated test market
-
controlled test market
-
standard test market
-
demographic test market
Pregunta 21
Pregunta
Laboratory experiments tend to have less internal validity than field experiments.
Respuesta
- True
- False
Pregunta 22
Pregunta
In survey research, the percentage of total attempted interviews that are successfully completed is the response rate.
Respuesta
- True
- False
Pregunta 23
Pregunta
A person selected to participate in an ad hoc mail survey would receive several questionnaires over the time period of this particular research study.
Respuesta
- True
- False
Pregunta 24
Pregunta
In order for observation research to take place, the needed information must be observable.
Respuesta
- True
- False
Pregunta 25
Pregunta
The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:
Respuesta
-
a repeated measures study
-
a matching study
-
internal validity
-
external validity
Pregunta 26
Pregunta
A mystery shopper is a (an) _______________ observation research format.
Respuesta
-
store traffic
-
mechanical or electrical
-
human or personal
-
inert
Pregunta 27
Pregunta
A field worker accidentally omits a question on a questionnaire that asks a respondent for his/her home Zip Code and makes-up answers before turning in the questionnaires. This situation is an example of:
Respuesta
-
sample selection error
-
data processing error
-
non response bias
-
interviewer cheating
Pregunta 28
Pregunta
Which of the following is a contrived situation for observation research?
Respuesta
-
getting subjects to participate in a simulated store situation so that their behavior can be observed
-
when the subject has no knowledge that he/she is being observed
-
the observer plays no part in the behavior of interest
-
the observer uses a pre-printed observation research form to record the subject's behavior
Pregunta 29
Pregunta
Which of the following is not a type of electronic communications survey method?
Respuesta
-
fax survey
-
computer assisted personal interviewing (CAPI)
-
e-mail survey
-
computerized voice-activated telephone interview
Pregunta 30
Pregunta
Which of the following is a limitation of using a test market?
Respuesta
-
test markets are more expensive relative to descriptive research studies
-
the potential for loss of secrecy while the test market is underway
-
conducting a test market normally requires more time than conducting a survey
-
All of the above are limitations of a test market
Pregunta 31
Pregunta
Laboratory experiments tend to have less external validity than field experiments.
Respuesta
- True
- False
Pregunta 32
Pregunta
In survey research, the percentage of total attempted interviews that are successfully completed is the incidence rate.
Respuesta
- True
- False
Pregunta 33
Pregunta
An internet (web) survey in which the research designer specifically selects potential respondents is a recruited survey.
Respuesta
- True
- False
Pregunta 34
Pregunta
An advantage of observation research is that it captures what people say they do as opposed to their actual behaviors.
Respuesta
- True
- False
Pregunta 35
Pregunta
Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis?
Respuesta
-
confounding effect
-
Hawthorne effect
-
testing effect
-
demand characteristic
Pregunta 36
Pregunta
Scanner-based research is a (an) _____________ observation research format.
Respuesta
-
personal
-
mechanical
-
human
-
inert
Pregunta 37
Pregunta
In answering a question on a questionnaire, the respondent accidentally provides an incorrect answer. This situation is an example of:
Respuesta
-
deliberate falsification
-
processing error
-
non response bias
-
unconscious misrepresentation
Pregunta 38
Pregunta
Compared to a natural observation research situation, a contrived observation research situation would not:
Respuesta
-
allow the researcher to collect data faster
-
allow for more control over things that might distort the behavior being studied
-
result in lower project costs
-
provide a more realistic environment in which to observe the behavior of interest
Pregunta 39
Pregunta
The interviewer would be in voice contact with the respondent in a (an):
Respuesta
-
computer-assisted telephone interview (CATI)
-
fax survey
-
computer assisted personal interview (CAPI)
-
e-mail survey
Pregunta 40
Pregunta
Which of the following is a limitation of using a test market?
Respuesta
-
test markets are less expensive relative to descriptive research studies
-
the potential for loss of secrecy while the test market is underway
-
conducting a test market normally requires less time than conducting a survey
-
All of the above are limitations of a test market
Pregunta 41
Pregunta
The conceptual definition is a verbal explanation of what a concept is and what it is not
Respuesta
- True
- False
Pregunta 42
Pregunta
Measuring only once characteristic of a retailer's customer service would be an example of the use of an uni-dimensional measurement scale.
Respuesta
- True
- False
Pregunta 43
Pregunta
An advantage of a multiple choice (or multi-item or determinant-choice) question is the lack of limitations on the respondent's answers.
Respuesta
- True
- False
Pregunta 44
Pregunta
The ability of a measurement scale to provide consistent results over time is referred to as its:
Respuesta
-
reliability
-
level
-
validity
-
skip pattern
Pregunta 45
Pregunta
A marketing research firm needs to obtain information from past customers of a fitness center. What type of question should be used to determine if a potential respondent meets this requirement?
Respuesta
-
screening question
-
rating question
-
ranking question
-
skip pattern question
Pregunta 46
Pregunta
A nominal level scale has which of the following scaling properties?
Respuesta
-
order and assignment, but no origin and distance
-
order, assignment, origin, and distance
-
order, assignment, and origin, but not distance
-
only assignment
Pregunta 47
Pregunta
The following question and provided answer choices are an example of what type of scale?...
The quality of the customer service that you received today at Joe's Pizza Restaurant was: (please circle one choice)
excellent________very good_________good___________very poor
Respuesta
-
unbalanced scale
-
ranking scale
-
balanced scale
-
non-forced choice scale
Pregunta 48
Pregunta
Using an ordinal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the _________ for the obtained data.
Respuesta
-
mode but no other measures of central tendency
-
mode and median
-
mode, median, and mean
-
mode and standard deviation
Pregunta 49
Pregunta
The following is an example of what type of question?
The quality of the pizza at Joe's Pizza, three-time winner of the "Best of Bloomington Pizza" award, is:__________ Excellent ____________Good
Respuesta
-
pivot question
-
biased question
-
semantic differential question
-
checklist question
Pregunta 50
Pregunta
What type of scale is the following?
Please circle the service characteristic on each line that is most important to you when making a purchase on an online retailer's website.
order shipped correctly - order arrived when promised
order arrived when promised - convenient merchandise return
convenient merchandise return - order shipped correctly
Respuesta
-
numerical scale
-
paired comparison scale
-
constant sum scale
-
rating scale
Pregunta 51
Pregunta
A rule is a guide, method, or command that tells a researcher what to do in measuring an object.
Respuesta
- True
- False
Pregunta 52
Pregunta
Measuring five characteristics of a restaurant's delivery service quality would be an example of the use of a multi-dimensional measurement scale.
Respuesta
- True
- False
Pregunta 53
Pregunta
A disadvantage of a multiple choice (or multi-item or determinant-choice) question is the limitations on the respondent's answers.
Respuesta
- True
- False
Pregunta 54
Pregunta
The ability of a scale to measure what was intended to be measured is referred to as its:
Respuesta
-
reliability
-
level
-
validity
-
intensity
Pregunta 55
Pregunta
A few questions on a questionnaire will not apply to students under the age of 21 while a few other questions will only apply to students 21 years old or older. The majority of questions on the questionnaire are applicable to all students. What type of question should be used in this situation by the research designer.
Respuesta
-
screening question
-
double-barreled question
-
neutral category question
-
skip pattern question
Pregunta 56
Pregunta
An interval scale has which of the following scaling properties?
Respuesta
-
order and assignment, but not origin and distance
-
order, assignment, origin, and distance
-
order, assignment, and distance, but not origin
-
only distance
Pregunta 57
Pregunta
The following question and provided answer choices are an example of what type of scale?
The quality of the dessert that you had after dinner today was: (please circle one)
excellent - good - fair - poor - very poor
Respuesta
-
ratio scale
-
ranking scale
-
rating scale
-
non-forced choice scale
Pregunta 58
Pregunta
Using a nominal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ______ for the obtained data.
Respuesta
-
mode but no other measures of central tendency
-
mode and median
-
mode, median, and mean
-
mode and standard deviation
Pregunta 59
Pregunta
What is wrong with the following question and provided answer choices on a questionnaire?
What was your annual household income for 2014?
_________ less than 30k
_________ 30k - 40k
_________ 50k - 60k
_________ more than 60k
Respuesta
-
the response categories are not exhaustive.
-
the response categories are not mutually exclusive
-
it is a double-barreled question
-
All of the above are errors in this question
Pregunta 60
Pregunta
What type of scale is the following?
Please divide 100 points between each of these service characteristics based on their importance to you in ordering from an online retailer.
__________ order shipped correctly
__________ order arrived when promised
__________ convenient merchandise return
Respuesta
-
numerical scale
-
paired comparison scale
-
constant-sum scale
-
rating scale
Pregunta 61
Pregunta
The operational definition specifies the methods to be used in measuring a concept.
Respuesta
- True
- False
Pregunta 62
Pregunta
Measuring five characteristics of a retailer's customer service would be an example of the use of a uni-dimensional measurement scale.
Respuesta
- True
- False
Pregunta 63
Pregunta
Questions in which the respondent can reply in his/her own words are open-ended response questions.
Respuesta
- True
- False
Pregunta 64
Pregunta
The reliability of a measurement scale refers to its:
Respuesta
-
internal consistency
-
external completeness
-
validity capture
-
skip pattern sequence
Pregunta 65
Pregunta
A marketing research firm needs to obtain information from current customers of a casual dining food restaurant. What type of question should be used to determine if a potential respondent meets this requirement?
Respuesta
-
screening question
-
double-barreled question
-
neutral category question
-
skip pattern question
Pregunta 66
Pregunta
A scale which can only name or identify persons, objects, or events, but has no other measurement capabilities is a (an):
Respuesta
-
ratio level scale
-
ordinal level scale
-
nominal level scale
-
interval level scale
Pregunta 67
Pregunta
A respondent asked to assign each of the IU campus libraries to one of the following four groups - totally awesome, awesome, somewhat awesome, and not worth my time. This is an example of a:
Respuesta
-
choosing task
-
ranking task
-
rating task
-
sorting
Pregunta 68
Pregunta
Using a ratio scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ________ for the obtained data.
Respuesta
-
mode but no other measures of central tendency
-
mode and median but no other measures of central tendency
-
mean, median, variance, and standard deviation
-
median and mean, but not the mode and standard deviation
Pregunta 69
Pregunta
What is wrong with the following question and provided answer choices on a questionnaire?
How much money did you have in your personal savings account on January 31, 2015?
_____ less than 10k
______ 10k - 20k
______ 20k - 30k
______ more than 30k
Respuesta
-
the response categories are not exhaustive
-
the response categories are not mutually exclusive
-
it is a double-barreled question
-
All of the above are errors in this question
Pregunta 70
Pregunta
Which of the following is an example of a category scale?
Respuesta
-
numerical scale
-
Stapel scale
-
Likert scale
-
All of the above are correct
Pregunta 71
Pregunta
A verbal explanation of what a concept is and what it is not is called a criterion definition.
Respuesta
- True
- False
Pregunta 72
Pregunta
An ordinal scale is the simplest level of measurement scale.
Respuesta
- True
- False
Pregunta 73
Pregunta
The unit of analysis for a questionnaire is the respondent.
Respuesta
- True
- False
Pregunta 74
Pregunta
Measurement is a process by which numbers can be assigned in a precise manner to a person following specific rules to represent quantities of attributes of the person.
Respuesta
- True
- False
Pregunta 75
Pregunta
A marketing research firm needs to obtain information from parents of university students. What type of question should be used to determine if a potential respondent meets this requirement?
Respuesta
-
screening question
-
double-barreled question
-
neutral category question
-
skip pattern question
Pregunta 76
Pregunta
As discussed in this course, the distinction between an interval level scale and a ratio level scale involves which scaling property?
Respuesta
-
order
-
assignment
-
origin
-
distance
Pregunta 77
Pregunta
What type of scale is this?
The ease of the navigation on the YourTexts4Less.com web site is: (please circle one)
very very good - very good - good - poor - very poor - very very poor
Respuesta
-
unbalanced scale
-
ranking scale
-
behavioral intent scale
-
forced-choice scale
Pregunta 78
Pregunta
Which of the following is an advantage of an open-ended response question?
Respuesta
-
the ability to easily obtain simple information
-
the ease of coding the responses for future analysis
-
the lack of limitations on the respondent's answers
-
Both (a.) and (b.) are correct
Pregunta 79
Pregunta
The following is an example of what type of question?
Please mark which of the following news websites you viewed yesterday.
_____cnn.com ________foxnews.com ______idsnews.com ________msnbc.com
Respuesta
-
stapel question
-
biased question
-
semantic differential question
-
checklist question
Pregunta 80
Pregunta
What type of scale is the following?
Please circle the number that best represents how happy or unhappy you are with CampusClothingOnline.com's merchandise return process.
Respuesta
-
numerical scale
-
paired comparison scale
-
constant-sum scale
-
LIkert scale
Pregunta 81
Pregunta
In a Factorial Experimental Design you are able to measure interaction effects of independent variables.
Respuesta
- True
- False
Pregunta 82
Pregunta
When you use two or more Survey Research Methods in a coordinated effort... you are using a _______.
Respuesta
-
incidence rate
-
mixed mode survey
-
response rate
Pregunta 83
Pregunta
What conditions are necessary for the use of observation research?
Respuesta
-
needed information must be observable
-
behavior of interest must be repetitive, frequent, or predictable
-
for human observation formats, the behavior of interest must be of relatively short duration
-
All of the above are correct.
Pregunta 84
Pregunta
Interviewer cheating is an error due to the interviewer falsifying entire interview, or parts of it.
Respuesta
- True
- False
Pregunta 85
Pregunta
This type of error is due to interviewer’s mistake in recording the respondent’s answer...
Respuesta
-
sample selection error
-
interviewer error
-
interviewer cheating
-
data-processing error
Pregunta 86
Pregunta
This type of error is due to incorrect selection of population elements for the sample...
Respuesta
-
sample selection error
-
data-processing error
-
interviewer error
-
interviewer cheating
Pregunta 87
Pregunta
Administrative error is an error caused by the improper administration or execution of the research task.
Respuesta
- True
- False
Pregunta 88
Pregunta
This type of error is due to the respondent offering “researcher’s expected” response...
Respuesta
-
acquiescence bias
-
interviewer bias
-
social desirability bias
-
extremity bias
Pregunta 89
Pregunta
This type of error is due to the interviewer’s influencing of respondent’s answers...
Respuesta
-
social desirability bias
-
acquiescence bias
-
extremity bias
-
interviewer bias
Pregunta 90
Pregunta
This type of error is due to the respondent selecting endpoint answers...
Respuesta
-
extremity bias
-
interviewer bias
-
social desirability bias
-
acquiescence bias
Pregunta 91
Pregunta
This type of error is due to the respondent selecting answers that other persons would view favorably...
Respuesta
-
extremity bias
-
acquiescence bias
-
social desirability bias
-
interviewer bias
Pregunta 92
Pregunta
Mystery Shoppers are a (an) ___________observation research format.
Respuesta
-
personal (human)
-
mechanical
-
inert
-
electronic
Pregunta 93
Pregunta
In-store observation is a (an) ___________observation research format.
Respuesta
-
mechanical/electronic
-
personal (human)
-
inert
Pregunta 94
Pregunta
Physical Trace or Artifacts are a (an) ___________observation research format.
Respuesta
-
personal (human)
-
mechanical/electronic
-
inert
Pregunta 95
Pregunta
Audit or Inventories are a (an) ___________observation research format.
Respuesta
-
Mechanical/Electronic
-
Personal (human)
-
Inert
Pregunta 96
Pregunta
Content Analysis is a (an) ___________observation research format.
Respuesta
-
personal (human)
-
mechanical/electronic
-
inert
Pregunta 97
Pregunta
What is the device that measures galvanic skin response, a measure of involuntary changes in the electrical resistance of the skin?
Respuesta
-
pupilometer
-
psychogalvanometer
-
voice-pitch analysis
Pregunta 98
Pregunta
Response latency is the amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference.
Respuesta
- True
- False
Pregunta 99
Pregunta
What is the name of a machine that allows one to measure what portions of the brain are active at a given time?
Respuesta
-
Response Latency
-
Magnetic Resonance Imagery Device
-
Pupilometer
-
Psychogalvanometer
Pregunta 100
Pregunta
What term is used to denote a proportion of people who are exposed to an Internet ad who actually click on its hyperlink to enter its website?
Respuesta
-
Click Through Rate CTR
-
Pupilometer
-
Psychogalvanometer
Pregunta 101
Pregunta
This type of validity is defined as the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
Respuesta
-
criterion validity
-
construct validity
-
convergent validity
-
discriminant validity
Pregunta 102
Pregunta
This type of validity depends on internal consistency so that multiple measures converge on a single meaning.
Respuesta
-
discriminant validity
-
criterion validity
-
construct validity
-
convergent validity
Pregunta 103
Pregunta
This type of validity is the extent to which individual measure' content match the intended concept's definition.
Respuesta
-
criterion validity
-
construct validity
-
face (content) validity
-
convergent validity
Pregunta 104
Pregunta
This type of validity exists when a measure reliably measures and truthfully represents a unique concept; it consists of several components including face validity, convergent validity, criterion validity, and discriminant validity.
Respuesta
-
Construct Validity
-
John Denver
Pregunta 105
Pregunta
This type of validity represents how unique or distinct is a measure; a scale should not correlate too highly with a measure of a different construct.
Respuesta
-
convergent validity
-
discriminant validity
-
construct validity
-
face (content) validity
Pregunta 106
Pregunta
Sampling Error arises because of inadequacies of the actual respondents to represent the population of interest
Respuesta
- True
- False
Pregunta 107
Pregunta
_________ error results from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research....
Respuesta
-
Sampling
-
Systemic
-
Administrative
Pregunta 108
Pregunta
Population parameter refers to some true value of a phenomenon within a population...
Respuesta
- True
- False
Pregunta 109
Pregunta
A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter...
Respuesta
-
population parameter
-
respondent error
-
sample bias
Pregunta 110
Pregunta
A category of sample bias resulting from some respondent action such as lying or inaction such as not responding
Respuesta
-
respondent error
-
sampling error
-
nonrespondents
Pregunta 111
Pregunta
Sample members who are not contacted or who refuse to cooperate in the research...
Respuesta
-
nonrespondents
-
people who aren't diggin it
Pregunta 112
Pregunta
___________________________ is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in survey design
Respuesta
-
pretesting
-
click rate
-
prescreening
Pregunta 113
Pregunta
______________ is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later
Respuesta
-
cover letter
-
drop off method
-
e-mail surveys
Pregunta 114
Pregunta
A cover letter is aletter that accompanies a questionnaire to induce the reader to complete and return the questionnaire...
Respuesta
- True
- False
Pregunta 115
Pregunta
This a description of what time of interviewing technique: telephone interviews conducted from a central location, allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively
Respuesta
-
central location interviewing
-
random digit dialing
-
self-administered questionnaires
Pregunta 116
Pregunta
Item Nonresponse is the failure of a respondent to provide an answer to a survey question
Respuesta
- True
- False
Pregunta 117
Pregunta
______________ bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it
Respuesta
-
self-selection bias
-
response bias
-
extremity bias
Pregunta 118
Pregunta
These are potential respondents in the sense that they are members of the sampling frame but who don't receive the request to participate in the research...
Respuesta
-
refusals
-
no contacts
-
nonresponse error
Pregunta 119
Pregunta
These are questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint
Respuesta
-
open-ended response questions
-
fixed-alternative questions
-
simple dichotomy questions
Pregunta 120
Pregunta
A Simple Dichotomy question is a fixed-alternative question that requires the respondent to choose one of two alternatives
Respuesta
- True
- False
Pregunta 121
Pregunta
________________is a fixed-alternative question that asks for an answer about general frequency of occurence
Respuesta
-
checklist question
-
frequency-determination question
-
multiple choice question
-
leading question
Pregunta 122
Pregunta
__________ is a fixed-alternative question that allows the respondent to provide multiple answers to a single question by checking off items
Respuesta
-
leading question
-
frequency-determination question
-
checklist question
-
loaded question
Pregunta 123
Pregunta
________ is a question that suggests a socially desirable answer or is emotionally charged
Respuesta
-
leading question
-
loaded question
-
checklist question
-
frequency-determination question
Pregunta 124
Pregunta
_________ is a question that suggests or implies certain answers... it directs the user to an answer
Respuesta
-
loaded question
-
checklist question
-
leading question
-
frequency-determination question
Pregunta 125
Pregunta
____________ is an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual
Respuesta
-
counterbiasing statement
-
loaded question
-
split-ballot technique
Pregunta 126
Pregunta
A Split Ballot technique is process of using two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing
Respuesta
- True
- False
Pregunta 127
Pregunta
_______________ is a question that may induce bias because it covers two or more issues at once
Respuesta
-
double-barreled question
-
aided-recall
-
split-ballot technique
Pregunta 128
Pregunta
Order Bias results when a particular sequencing of questions that affects the way a person responds or when the choices provided as answers favors one response over another
Respuesta
- True
- False
Pregunta 129
Pregunta
____________ is asking general questions before specific questions in order to obtain unbiased responses
Respuesta
-
order bias
-
funnel technique
-
randomized response technique
-
unaided recall
Pregunta 130
Pregunta
___________________ involve(s) randomly assigning respondents to answer either the question of interest or a mundane and embarrassing question
Respuesta
-
randomized response techniques
-
funnel technique
-
survey flow
-
split-ballot technique
Pregunta 131
Pregunta
_________ is a term referring to a respondent who stops answering questions before reaching the end of the survey
Respuesta
-
survey flow
-
breakoff
-
filter questions
-
funnel technique
Pregunta 132
Pregunta
A Filter Question is a question that screens out respondents who are not qualified to answer a second question
Respuesta
- True
- False
Pregunta 133
Pregunta
____________ is the term allocated to the process of directing respondents to alternative portions of the questionnaire based on their response to a filter question
Respuesta
-
branching
-
heat map question
-
skip pattern question
Pregunta 134
Pregunta
Several similar questions of the same format all arranged in a grid format are called a ____________________
Respuesta
-
index question
-
multiple-grid (matrix table) question
-
heat map question
Pregunta 135
Pregunta
______________ is a graphical question that tracks the part of an image or advertisement that most captures a respondent's attention
Respuesta
-
heat map question
-
multiple grid (matrix table) question
-
branching
Pregunta 136
Pregunta
_______________ software allows question answers to be inserted into later questions
Respuesta
-
Piping
-
Tubing
-
Funneling
Pregunta 137
Pregunta
_______________ is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research
Respuesta
-
Preliminary Tabulation
-
Back Translation
-
Piping Software
-
Branching
Pregunta 138
Pregunta
Back translation is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language
Respuesta
- True
- False
Pregunta 139
Pregunta
_________________ is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way
Respuesta
-
Concept
-
Measurement
-
Operationalization
-
Branching
Pregunta 140
Pregunta
__________________ is the process of identifying scale devices that correspond to properties of a concept involved in a research process
Respuesta
-
Scale
-
Concept
-
Operationalization
Pregunta 141
Pregunta
Correspondence rules indicate the way that a certain value on a scale corresponds to a true value of a concept
Respuesta
- True
- False
Pregunta 142
Pregunta
___________ scales represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only
Respuesta
-
Ordinal scales
-
Nominal scales
-
Interval Scales
-
Ratio Scales
Pregunta 143
Pregunta
__________ are ranking scales allowing things to be arranged based on how much of some concept they possess
Respuesta
-
Ordinal scales
-
Ratio scales
-
Interval scales
-
Nominal Scales
Pregunta 144
Pregunta
Interval scales are scales that both have nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next
Respuesta
- True
- False
Pregunta 145
Pregunta
_________________ represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero
Zero represents an absence of a concept
Respuesta
-
Ratio Scales
-
Nominal Scales
-
Ordinal Scales
Pregunta 146
Pregunta
These measures take on only one of a finite number of values
Respuesta
-
discrete measures
-
continuous measures
Pregunta 147
Pregunta
This type of measures reflect the intensity of a concept by assigning values that can take on any value along a scale range
Respuesta
-
continuous measures
-
discrete measures
Pregunta 148
Pregunta
This type of measure assigns a value to an observation based on a mathematical derivation of multiple variables
Respuesta
-
composite measures
-
index measures
-
continuous measures
Pregunta 149
Pregunta
A Summated Scale is a scale created by simply summing the response to each item making up the composite measure. The scores can be but do not have to be averaged by the number of items making up the composite scale
Respuesta
- True
- False
Pregunta 150
Pregunta
_______________ is an indicator of a measure's internal consistency
Respuesta
-
Validity
-
Reliability
Pregunta 151
Pregunta
_______________ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning
Respuesta
-
Validity
-
Internal Consistency
-
External Consistency
Pregunta 152
Pregunta
_________________is a method for assessing internal consistency by checking the results of one-half of a set of scaled items against the results from the other half
Respuesta
-
Split-half method
-
Internal Consistency
-
Mixed method mode
Pregunta 153
Pregunta
The most commonly applied estimate of a multiple item scale's reliability. It represents the average of all possible split-half reliabilities for a construct
Respuesta
-
coefficient alpha
-
coefficient beta
Pregunta 154
Pregunta
An enduring disposition to consistently respond in a given manner to various aspects of the world; composed of affective, cognitive, and behavioral components
Respuesta
-
attitude
-
vibe
-
emotion
Pregunta 155
Pregunta
______________________ is a measure of attitudes that consists of a series of bipolar rating scales with opposite terms on either end
Respuesta
-
Semantic Differential
-
Likert Scale
-
Constant Sum Scale
Pregunta 156
Pregunta
____________________ is a model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics
Respuesta
-
Multi-Attribute Model
-
Balanced Model
-
Multi-Field Model
Pregunta 157
Pregunta
________________ is a measure of the amount of Internet postings that involve a specific name or term
Respuesta
-
Conversation Volume
-
Click Through Rate
-
Eye-Tracking Monitoring
Pregunta 158
Pregunta
_______________ are categorical variables included in the stat analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable
Respuesta
-
Blocking variables
-
Experimental variables
-
Conditional variables
Pregunta 159
Pregunta
___________ is a continous variable included in the statistical analysis as a way of statistically controlling for variance due to that variable
Respuesta
-
Blocking variable
-
Covariate
-
Main effect
Pregunta 160
Pregunta
___________ is the experimental difference in a dependent variable means between the different levels of any single experimental variable
Respuesta
-
Main effect
-
Interaction effect
-
Experimental effect
Pregunta 161
Pregunta
___________ is the differences in dependent variable means due to a specific combination of independent variables
Respuesta
-
Main effect
-
Interaction effect
-
Experimentation effect
Pregunta 162
Pregunta
Experiment treatment is the term referring to the way an experimental variable is manipulated
Respuesta
- True
- False
Pregunta 163
Pregunta
_____________ refers to a specific treatment combination associated with an experimental group
Respuesta
-
Cell
-
Control Group
-
Test Units
Pregunta 164
Pregunta
This occurs if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable
Respuesta
-
systematic or nonsampling error
-
experimentation error
-
funneling error
Pregunta 165
Pregunta
An experimental _____________ means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable
Respuesta
-
confound
-
demand characteristic
-
demand effect
Pregunta 166
Pregunta
Demand effect occurs when demand characteristics actually affect the dependent variable
Respuesta
- True
- False
Pregunta 167
Pregunta
A ___________ is a device that controls the amount of time a subject is exposed to a visual image
Respuesta
-
Tachistoscope
-
Electronic scanner
-
Dumb galvo thing
Pregunta 168
Pregunta
______________ involves repeated measures because with each treatment the same subject is measured
Respuesta
-
Within-subjects design
-
Research design
-
Between subjects design
Pregunta 169
Pregunta
In Between subjects design research subject receives only one treatment combination
Respuesta
- True
- False
Pregunta 170
Pregunta
_______________ is a validity test of an experimental manipulation to make sure that the manipulation does produce differences in the independent variable
Respuesta
-
External Validity
-
Internal Validity
-
Manipulation Check
Pregunta 171
Pregunta
____________ occurs when a change other than the experimetnal treatment occurs during the course of an experiment that affects the dependent variable
Respuesta
-
History Effect
-
Manipulation Check
-
Cohort Effect
Pregunta 172
Pregunta
____________ refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups
Respuesta
-
Cohort Effect
-
Maturation Effect
-
History Effect
Pregunta 173
Pregunta
_____________ occurs when some subjects withdraw from the experiment before is completed
Respuesta
-
Mortality Effect (Sample Attrition)
-
Instrumentation Effect
-
History Effect
Pregunta 174
Pregunta
__________ is a nuisance that occurs when change in the wording of questions, a change in interviewers, or a change in other procedures causes a change in the dependent variable
Respuesta
-
Instrumentation Effect
-
History Effect
-
Mortality Effect
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