Pregunta 1
Pregunta
In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
Respuesta
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Number of "likes"
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Sales
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Number of "shares"
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User engagement
Pregunta 2
Pregunta
How much revenue did Facebook generate in 2013?
Pregunta 3
Pregunta
How much profit did Facebook make in 2013?
Respuesta
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$7.9 billion
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$0
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$1.5 billion
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$13 billion
Pregunta 4
Pregunta
Which of the following consumer behaviors are tracked for creating a purchasing history profile?
Respuesta
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Online shopping carts
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Store checkout scanners
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Loyalty cards
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All of the above
Pregunta 5
Pregunta
How long has Facebook been selling ads?
Respuesta
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Three years
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Five years
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Ten years
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They don't sell ads
Pregunta 6
Pregunta
Facebook has how many users worldwide?
Respuesta
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1.3 million
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13 million
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1.3 billion
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13 billion
Pregunta 7
Pregunta
How many American women over the age of 45 are on Facebook?
Respuesta
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320,000
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3.2 million
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32 million
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32 billion
Pregunta 8
Pregunta
Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
Respuesta
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Three times
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Four times
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Five times
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Six times
Pregunta 9
Pregunta
How many advertisers does Facebook currently have?
Respuesta
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One and a half million
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Ten million
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Ten thousand
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Five hundred
Pregunta 10
Pregunta
Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
Pregunta 11
Pregunta
Facebook accounts for how much of the total amount of time Americans spend online?
Respuesta
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One in every six minutes
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Three of every six minutes
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Four of every six minutes
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Five of every six minutes
Pregunta 12
Pregunta
Of Facebook;s current advertisers, most of them are:
Pregunta 13
Pregunta
Facebook accounts for how much of the total amount time Americans spend on mobile?
Respuesta
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One of every two minutes
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One of every five minutes
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Two of every five minutes
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Four of every five minutes
Pregunta 14
Pregunta
How much money do advertisers spend on television per year?
Respuesta
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20 million
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200 million
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20 billion
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200 billion
Pregunta 15
Pregunta
What is the ratio of cost (of an ad campaign, for instance) to profit?
Pregunta 16
Pregunta
What is a tool that allows you to receive a specific feed of information without going to that web page?
Pregunta 17
Pregunta
What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
Pregunta 18
Pregunta
What is the service that allows electronic messages to be sent on a cellular network?
Pregunta 19
Pregunta
What is the term for understanding and influencing of the perception of an entity online?
Pregunta 20
Pregunta
Which of the following is NOT a SMART objective?
Respuesta
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Attainable
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Specific
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Targeted
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Realistic
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Time bound
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Measurable
Pregunta 21
Pregunta
Nike's digital marketing strategy led to growth in membership, but not in share prices.
Pregunta 22
Pregunta
Nike's digital marketing strategy led to growth in membership but not in share prices.
Pregunta 23
Pregunta
Which of the following might serve as KPIs?
Pregunta 24
Pregunta
Nike's digital marketing strategy led to an expansion of their products
Pregunta 25
Pregunta
Which of the following represents SWOT?
Respuesta
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Strengths, Weaknesses, Opponents, Threats
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Strategies, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Tactics
Pregunta 26
Pregunta
Which of the below links does NOT have a "friendly" URL?
Respuesta
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Nike Football: http://vine.co./nikefootball
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Nike: https://vine.co/u/9347324974872
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Nike: https://twitter.com/nike
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They all have friendly URLs
Pregunta 27
Pregunta
Which of the following is not one of the "five Ps" of marketing?
Respuesta
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Products
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Price
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Proficiency
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Placement
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Promotion
Pregunta 28
Pregunta
Search engines such as Google are capable of reading images, audio and videos just as easily as text.
Pregunta 29
Pregunta
When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
Pregunta 30
Pregunta
Which of the below constitutes a Call to Action, or CTA?
Respuesta
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Sign up for our newsletter
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Take advantage of our sale
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Enter our sweepstakes
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Post a photo and instagram
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All of the above
Pregunta 31
Pregunta
The keywords added to a blog post's meta data are called
Respuesta
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Widgets
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Tags
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Categories
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RSS
Pregunta 32
Pregunta
HTML tags and hashtags are the same thing
Pregunta 33
Pregunta
Chipotle says its videos are about "values integration." What values are they specifically espousing?
Pregunta 34
Pregunta
Which of the following factors play a dominant role in the search algorithm for videos?
Respuesta
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Video views
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Age of video
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Shares
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Subscribers
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All of the above
Pregunta 35
Pregunta
All the reports written about the Chipotle video in the news media could be considered:
Respuesta
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Traditional advertising
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Paid media
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Movie reviews
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Earned media
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A product pitch
Pregunta 36
Pregunta
Enabling sharing is a great way to increase video views, but it won't help with search results
Pregunta 37
Pregunta
Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
Pregunta 38
Pregunta
Multiple video views can come from one user
Pregunta 39
Pregunta
Press coverage for "The Scarecrow" netted how many impressions?
Respuesta
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12,000
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31,000
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11 million
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126 million
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500 million
Pregunta 40
Pregunta
The length of your video channel's playlist does not have any impact on a particular video's search engine results
Pregunta 41
Pregunta
Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
Pregunta 42
Pregunta
Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
Respuesta
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Tags
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Playlist additions
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Inbound links
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Share buttons
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Embeds
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Titles
Pregunta 43
Pregunta
If a video is outdated, it is still just as easily found through a search engine
Pregunta 44
Pregunta
Chipotle integrated what other marketing products with their animated videos?
Pregunta 45
Pregunta
Chipotle's message is meant to distance the company from whom?
Respuesta
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Chick-Fil-A
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Taco Bell
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McDonald's
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Starbuck's
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Panera
Pregunta 46
Pregunta
Where did Chipotle's short animated film "Back to the Start" first appear?
Pregunta 47
Pregunta
Search advertising on Google is based on the results of auto-complete
Pregunta 48
Pregunta
Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
Respuesta
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Facebook ads
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Facebook engagement ads
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Sponsored stories
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Promoted posts
Pregunta 49
Pregunta
Which of the below is NOT an example of common display advertising types online?
Respuesta
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Banner ads
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Pop-up ads
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Wallpaper ads
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Floating ads
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Interactive graphics
Pregunta 50
Pregunta
It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
Pregunta 51
Pregunta
When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Pregunta 52
Pregunta
Which of the below are critical to keyword placement for search engine optimization?
Respuesta
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Title
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Body content
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In the web address
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in the meta description
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In the tags
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all of the above
Pregunta 53
Pregunta
Email marketing campaigns should always have a strong call to action
Pregunta 54
Pregunta
With email marketing, it possible to measure how your open rate compares with a competitor's.
Pregunta 55
Pregunta
Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
Pregunta 56
Pregunta
When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
Pregunta 57
Pregunta
Email marketing can deliver the best ROI of any digital marketing tactic
Pregunta 58
Pregunta
A company's "house list" of emails is a database that must be purchased from a third party.
Pregunta 59
Pregunta
The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
Pregunta 60
Pregunta
The subject line of an email marketing campaign must be shorter than 140 characters
Pregunta 61
Pregunta
It is standard practice to send emails using HTML
Pregunta 62
Pregunta
When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.