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Marketing segmentation

Descripción

(Marketing) Business Studies Test sobre Marketing segmentation, creado por shaycrystal4 el 12/11/2013.
shaycrystal4
Test por shaycrystal4, actualizado hace más de 1 año
shaycrystal4
Creado por shaycrystal4 hace alrededor de 11 años
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Resumen del Recurso

Pregunta 1

Pregunta
four important points of differentiation
Respuesta
  • customer service, price, quality, social and ethical issues
  • price, environmental concerns, convenience, customer service
  • customer service, convenience, environmental concerns, social and ethical issues

Pregunta 2

Pregunta
What is market segmentation?
Respuesta
  • Segmenting markets
  • Separating markets in to groups, to target specific characteristics with the best suited advertisements possible.
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