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MARKETING CH 3: Analyzing the Marketing Environment

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CH 3: Analyzing the Marketing Environment
itachi uchiha
Test por itachi uchiha, actualizado hace más de 1 año
itachi uchiha
Creado por itachi uchiha hace alrededor de 2 años
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Resumen del Recurso

Pregunta 1

Pregunta
The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following?
Respuesta
  • Macroenvironment
  • Technological environment
  • Cultural environment
  • Marketing environment
  • Microenvironment

Pregunta 2

Pregunta
Which is now the largest generation alive in the United​ States?
Respuesta
  • Millennials
  • Baby boomers
  • Generation Alpha
  • Generation Z
  • Generation X

Pregunta 3

Pregunta
The first generation to come of age in a world filled with​ computers, mobile​ phones, and online social​ media, ________​ embrace(s) technology as a way of life.
Respuesta
  • Generation X
  • millennials
  • baby boomers
  • Generation Alpha
  • Generation Z

Pregunta 4

Pregunta
Americans are a mobile​ people, with about 9 percent of all U.S. residents moving each year. Which population trend does this​ describe?
Respuesta
  • Decreases in populations in Oregon and Alabama
  • An exodus from the suburbs
  • Increases in populations in New York and Connecticut
  • A shift from the Sunbelt states to the Snowbelt states
  • A shift from rural to metropolitan areas

Pregunta 5

Pregunta
Which environment shows trends including shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention?
Respuesta
  • The political environment
  • The economic environment
  • The natural environment
  • The sociocultural environment
  • The technological environment

Pregunta 6

Pregunta
Wonders such as​ smartphones, driverless​ cars, and antibiotics can be attributed to which marketing​ environment?
Respuesta
  • Social
  • Political
  • Natural
  • Cultural
  • Technological

Pregunta 7

Pregunta
Environmental sustainability means​ ________.
Respuesta
  • meeting present needs without compromising the ability of future generations to meet their needs
  • doing good deeds to atone for the strain that a business puts on the natural environment
  • sacrificing business success to protect natural resources
  • using fewer natural resources than​ one's competitors
  • precisely following federal and state environmental regulations

Pregunta 8

Pregunta
The​ ________ environment consists of institutions and other forces that affect a​ society's basic​ values, perceptions,​ preferences, and behaviors.
Respuesta
  • demographic
  • . political
  • technological
  • cultural
  • economic

Pregunta 9

Pregunta
To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing?
Respuesta
  • Generational
  • ​Cause-related
  • Technological
  • Environmental
  • Intermediaries

Pregunta 10

Pregunta
Which statement regarding cultural values is​ true?
Respuesta
  • Core beliefs and values are more open to change than secondary values.
  • The media pushes core values onto the community.
  • Marketers have no chance of changing secondary values
  • Secondary beliefs and values are less open to change than core beliefs.
  • Marketers have little chance of changing core values.

Pregunta 11

Pregunta
Which of the following is NOT one of the components of a​ company's microenvironment?
Respuesta
  • Marketing intermediaries
  • Customer markets
  • Suppliers
  • Cultural forces
  • Competitors

Pregunta 12

Pregunta
Which of the following is NOT one of the forces in a​ company's macroenvironment that shape opportunities and pose threats to the​ company?
Respuesta
  • Technological forces
  • Economic forces
  • Demographic forces
  • Competitive forces
  • Cultural forces

Pregunta 13

Pregunta
The​ company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.
Respuesta
  • supply chain
  • . natural environment
  • macroenvironment
  • competitive environment
  • microenvironment

Pregunta 14

Pregunta
Which is NOT one of the major actors in the​ microenvironment?
Respuesta
  • Competitors
  • Suppliers
  • Cultural forces
  • Customers
  • The company

Pregunta 15

Pregunta
In terms of the​ microenvironment, any group that has an actual or potential interest in or impact on an​ organization's ability to achieve its objectives is called a​ ________.
Respuesta
  • supplier
  • marketing intermediary
  • . public
  • customer
  • competitor

Pregunta 16

Pregunta
Which of the following statements is correct regarding generational​ marketing?
Respuesta
  • Each generation shares similar​ socio-economic status​ (SES).
  • The changing age structure of the population is of little importance to marketers.
  • Generation​ Alpha, Millennials, and Gen Z are so similar that marketers can treat them as one segment.
  • Demographically, generational marketing in the U.S. today is characterized by rising birthrates and shorter life expectancies.
  • Defining people by their birth date may be less effective than segmenting them by​ lifestyle, life​ stage, or common values.

Pregunta 17

Pregunta
One recent trend in the​ ________ is that rather than reverting to their old​ free-spending ways, Americans are retaining an enthusiasm for frugality.
Respuesta
  • technological environment
  • economic environment
  • political environment
  • demographic environment
  • sociocultural environment

Pregunta 18

Pregunta
​Age, race,​ gender, and other statistics are part of a​ company's ________ environment.
Respuesta
  • cultural
  • micro
  • political
  • demographic
  • economic

Pregunta 19

Pregunta
Marketers keep a close eye on demographic trends and developments in their markets. They analyze​ ________.
Respuesta
  • changing age and family​ structures, geographic population​ shifts, consumption​ habits, and population diversity
  • changing age and family​ structures, geographic population​ shifts, political​ shifts, educational​ characteristics, and population diversity
  • . changing age and family​ structures, geographic population​ shifts, educational​ characteristics, technological​ advances, and population diversity
  • changing age and family​ structures, geographic population​ shifts, economic​ changes, and population diversity
  • changing age and family​ structures, geographic population​ shifts, educational​ characteristics, and population diversity

Pregunta 20

Pregunta
The demographic environment is of major interest to marketers because it involves​ ________.
Respuesta
  • increasingly diverse markets
  • a​ better-educated, more​ white-collar, more professional​ population
  • ​people, and people make up markets
  • changes in the age structure of the population
  • geographic shifts in population

Pregunta 21

Pregunta
The wealthiest generation in U.S. history​ is/are ________.
Respuesta
  • Generation X
  • the millenials
  • Generation Z
  • the baby boomers
  • Generation Alpha

Pregunta 22

Pregunta
Major economic variables include​ ________.
Respuesta
  • income, cost of​ living, and savings and borrowing patterns
  • income, cost of​ living, and government regulation
  • income, occupation, and savings and borrowing patterns
  • population, age, and occupation
  • income, savings and borrowing​ patterns, and lifestyle

Pregunta 23

Pregunta
Which of the following is an important trend in the natural environment of which marketers should be​ aware?
Respuesta
  • A decrease in consumer concern toward the environment
  • Decreased government intervention
  • Decreased pollution
  • Shortages of raw materials
  • A decreased emphasis on sustainability

Pregunta 24

Pregunta
The IoT is part of which external marketing​ environment?
Respuesta
  • The economic environment
  • The technological environment
  • The sociocultural environment
  • The natural environment
  • The demographic environment

Pregunta 25

Pregunta
Being environmentally sustainable​ ________.
Respuesta
  • is being embraced by fewer and fewer companies
  • is​ nice, but is not part of​ companies' core missions
  • makes poor business sense
  • is just about doing the right thing
  • can help deliver more value to customers

Pregunta 26

Pregunta
Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural​ environment, which include​ ________.
Respuesta
  • increased government​ intervention, increased​ pollution, and the expense associated with sustainability
  • growing shortages of raw​ materials, increased​ pollution, and increased government intervention in natural resource management
  • increased global pollution especially in​ Asia, climate​ change, and the refusal of foreign governments to address it
  • growing depletion of natural​ resources, climate​ change, and accompanying shortages of raw materials
  • climate​ change, increased government intervention in environmental​ regulation, and the accompanying regulations

Pregunta 27

Pregunta
Which of the following is true regarding the technological​ environment?
Respuesta
  • Companies must keep up with changes in technology or risk being left behind.
  • Technological changes are the second most dramatic force in the​ macroenvironment, after the economy.
  • Changes in technology are always beneficial to consumers and society.
  • As products and technology become more​ complex, safety becomes less of a concern.
  • The pace of technological change is slowing down.

Pregunta 28

Pregunta
Changes in the​ ___________ have focused greater emphasis on ethics and socially responsible actions.
Respuesta
  • economic environment
  • political and social environment
  • cultural environment
  • technological environment
  • demographic environment

Pregunta 29

Pregunta
Which of the following is NOT a recent shift in secondary U.S. cultural​ values?
Respuesta
  • The past two decades have seen a sharp increase in confidence in and loyalty toward​ America's business and political organizations and institutions.
  • People have recognized that nature is finite and​ fragile; it can be destroyed or spoiled by human activities.
  • People have been moving away from materialism to seek more permanent values.
  • American patriotism has been increasing gradually for the past two decades.
  • People use​ products, brands, and services as a means of​ self-expression, and they buy products and services that match their views of themselves.

Pregunta 30

Pregunta
3.4Explain the key changes in the political and cultural environments. Question 3, Study Plan 3.4.1 2 correct Points: 0 of 1 Question list Question 1 Question 2 Legislation affecting business around the world has increased steadily over the years within the political environment. The increased legislation has been enacted in three primary​ areas, including​ ________.
Respuesta
  • laws protecting companies from each​ other, laws protecting companies doing business​ internationally, and laws protecting consumers
  • laws protecting companies from excessive​ regulation, laws protecting​ consumers, and laws protecting the interests of society
  • laws protecting companies from each​ other, laws protecting​ consumers, and laws protecting the interests of society
  • laws protecting the interests of society against unrestrained business​ behavior, laws protecting​ environmentalists, and laws protecting children
  • government regulation to protect consumers from unfair business​ practices, laws protecting​ children, and laws protecting the interests of society

Pregunta 31

Pregunta
Companies that proactively take stands on​ social, political, and environmental issues are engaging in​ ________.
Respuesta
  • social irresponsibility
  • sustainability
  • data security
  • exploitation
  • brand activism

Pregunta 32

Pregunta
The cultural environment consists of​ ________ that affect a​ society's values,​ perceptions, preferences, and behaviors.
Respuesta
  • institutions
  • institutions and forces
  • a​ population's set of beliefs
  • diverse cultural settings
  • cultural beliefs and forces

Pregunta 33

Pregunta
Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in​ people's views of themselves and​ others, as well as in their views of​ ________.
Respuesta
  • ​organizations, society,​ nature, and the universe
  • ​organizations, society,​ neighborhoods, and the universe
  • ​society, nature,​ schools, and the universe
  • ​organizations, society,​ schools, and nature
  • organizations, institutions,​ society, schools, and nature

Pregunta 34

Pregunta
What advice would you give a firm about how to respond to the changing marketing​ environment?
Respuesta
  • If the current strategy is​ working, there is no need to respond to environmental changes.
  • Whenever​ possible, take a proactive approach to the environment.
  • Watch environmental changes but react only when absolutely necessary
  • Do not do anything until competitors respond.
  • Accept the fact that things change and not much can be done about it.

Pregunta 35

Pregunta
Firms that develop strategies to change the​ environment, instead of assuming that strategic options are bounded by the current​ environment, are being​ _______.
Respuesta
  • shortsighted
  • reactive
  • . cautious
  • proactive
  • passive

Pregunta 36

Pregunta
A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of​ unfounded, negative chatter about their​ product?
Respuesta
  • Focus on marketing other products in their line.
  • Try to hush up the negative talk.
  • Accept the negative consequences.
  • Ignore the issue.
  • Counter the false information.

Pregunta 37

Pregunta
Many companies see the marketing environment as uncontrollable. They​ ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.
Respuesta
  • analyze environmental forces and execute strategies
  • analyze environmental forces and design strategies
  • analyze macroenvironmental forces and execute strategies
  • analyze microenvironmental forces and execute strategies
  • do not analyze environmental forces and design strategies

Pregunta 38

Pregunta
Some companies do not see the marketing environment as uncontrollable. They take a​ ________ stance toward the marketing environment and develop strategies to​ ________ the environment.
Respuesta
  • ​wait-and-see; adapt to
  • ​proactive; change
  • ​reactive; change
  • reactive; adapt to
  • proactive; adapt to

Pregunta 39

Pregunta
Rather than simply watching and responding to environmental​ events, aggressive firms can be proactive by​ ________.
Respuesta
  • following existing laws
  • . monitoring social media
  • pressing lawsuits to keep competitors in line
  • reacting to changes in the environment as they occur
  • waiting for other firms to respond to changes in the environment
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