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Pregunta 1
Pregunta
What is the name of Google's search engine advertising product?
Respuesta
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paper click
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adcenter
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adwords
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pay per click
Pregunta 2
Pregunta
How is quality score defined?
Respuesta
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a number from 1-5, with 1 being best, and 5 being worst
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a number from 1-10, with 10 being best, and 1 being worst
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a rank of either low, med or high
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a thumbs up icon (good) or a thumbs down icon (bad)
Pregunta 3
Pregunta
Which factors determine the order of ads in a google results page?
Respuesta
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the price the advertiser bids
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the quality score of the ad
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the price the advertiser bids and the quality score of the ad
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the quality score of the ad, plus a randomization factor
Pregunta 4
Pregunta
How can you improve the quality score of your ads?
Respuesta
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choose keywords relevant to your services
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write good ads
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create good landing pages
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all of the above
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