4246183
Descripción
Test por graham.ridley, actualizado hace más de 1 año
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Creado por graham.ridley
hace casi 9 años
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Pregunta 1
Pregunta
When was the Google Penguin algorithm update first announced?
Respuesta
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February 2011
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April 2011
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February 2012
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April 2012
Pregunta 2
Pregunta
What is this: Text exists on the page but it's too small for a user to see.
Respuesta
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Cloaking
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Page rank sculpting
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Hidden text
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Keyword stuffing
Pregunta 3
Pregunta
What is the correct process to remove a page from the index?
Respuesta
-
Block the URL in Robots.txt
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Use the NOINDEX tag on the page
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Use the NOINDEX tag on the page then place the URL in the Robots.txt
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Use the NOINDEX tag on the page then instruct Google to crawl the page using 'Fetch as Google' tool
Pregunta 4
Pregunta
Which of the following is a type of web server?
Respuesta
-
IIS
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IHS
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Apache
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All of the above
Pregunta 5
Pregunta
What is keyword stuffing?
Respuesta
-
When a keyword is mentioned more than 3% in a body of text
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When a keyword is mentioned less than 3% in a body of text
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When a keyword is mentioned too many times it looks unnatural
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When a keyword isn't mentioned at all
Pregunta 6
Pregunta
What does a canonical tag do?
Respuesta
-
Gives a ranking boost to the page
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Tells Google not to index the page
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Used to prevent duplicate content
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Used as a way to flow link equity throughout the site
Pregunta 7
Pregunta
What algorithm update was announced prior to being launched?
Respuesta
-
Caffeine
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Penguin
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Panda
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Mobile-Friendly
Pregunta 8
Pregunta
When implementing infinite scroll what tags should be used?
Respuesta
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Pagination tags
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Pagination and canonical tags
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Pagination, noindex and canonical tags
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Pagination, noindex, canonical and alternate tags
Pregunta 9
Pregunta
In the following attribute: hreflang="en-US" "en" is the _____ and "US" is the _____.
Respuesta
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alternate, language
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language, region
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United States, English
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region, language
Pregunta 10
Pregunta
Which HTTP status code is best to serve when your site is down for maintenance?
Respuesta
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200
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404
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500
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503
Pregunta 11
Pregunta
Google's Panda update was also known as the ______ update.
Respuesta
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Vince
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Caffeine
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Farmer
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Link
Pregunta 12
Pregunta
Which Google update was closely associated with speed, faster indexing and fresher web results?
Respuesta
-
Caffeine
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Vince
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Venice
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HTTPs
Pregunta 13
Pregunta
If the robots <META> tag is missing, the default is:
Respuesta
-
NOINDEX, FOLLOW
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INDEX, FOLLOW
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NOINDEX, NOFOLLOW
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INDEX,NOFOLLOW
Pregunta 14
Pregunta
In the following URL:
http://test.legalandgeneral.com/category/keyword?id=123#top
"test" represents the ____ and "com" is the _____
Respuesta
-
Top-Level Domain, Protocol
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Subfolder, Top-Level Domain
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Root Domain, Subdomain
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Subdomain, Top-Level Domain
Pregunta 15
Pregunta
Omniture is a suite of products and not just one, what is the main analytics tool called?
Respuesta
-
Discover
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Analytics
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Recommendations
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Test and Learn
Pregunta 16
Pregunta
I am a script that redirects bots to see something different to a user; what am I?
Respuesta
-
Cloaking
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Hidden text
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Mobile friendly implementation
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None of the above
Pregunta 17
Pregunta
How long should a title tag be?
Respuesta
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512 pixels, around 70 characters
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512 pixels, around 55 characters
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1024 pixels, around 70 characters
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1024 pixels, around 55 characters
Pregunta 18
Pregunta
Is the META description a ranking factor?
Respuesta
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Yes, it has been proven to show a 20% visibility increase.
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Yes, it has been proven to show a 10% visibility increase.
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No
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None of the above
Pregunta 19
Pregunta
The minimum REQUIRED tags in an XML sitemap include:
Respuesta
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urlset, url
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url, loc
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url, loc, urlset
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urlset, loc
Pregunta 20
Pregunta
rel="canonical" can be used to point to content on a different domain.
Respuesta
- True
- False
Pregunta 21
Pregunta
What does ROI stand for?
Respuesta
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Return on Interest
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Return on Investment
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Return on Indices
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Rise on Investment
Pregunta 22
Pregunta
What word in the following sentence would be targeted by Google Hummingbird:
What is the best place to find and eat Chicago deep dish style pizza?
Respuesta
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best
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Chicago
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place
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eat
Pregunta 23
Pregunta
What is a sitemap index file used for?
Respuesta
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To list all URLs in all sitemaps
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It's the same as a sitemap file but with more fields
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To reference all sitemaps
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For hreflang targeting
Pregunta 24
Pregunta
What does EMD stand for?
Respuesta
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Extra Match Domain
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Exact Match DNS
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Equal Match Domain
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Exact Match Domain
Pregunta 25
Pregunta
Which of the following ISN'T used for Black Hat tactics?
Respuesta
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Build My Rank
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Authority Link Network
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Xrumer
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Xenu Link Slueth
Pregunta 26
Pregunta
What's wrong with the following code?
<link href="http://www.mindshareworld.com" meta="canonical" />
Respuesta
-
The / at the end shouldn't be there
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rel and the URL are the wrong way round
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href should be an "a"
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meta should be rel
Pregunta 27
Pregunta
What is wrong with the following piece of code:
<link href="http://www.landrover.co.uk/vehicles/range-rover/hybrid.html" hreflang="en_GB" rel="alternate" />
Respuesta
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en_GB should be en-GB
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en_GB should be en_UK
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rel should be a meta
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link should be a meta
Pregunta 28
Pregunta
What response code should be served if a page will never exist again?
Respuesta
-
404
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410
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415
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403
Pregunta 29
Pregunta
When is using rel="nofollow" NOT appropriate?
Respuesta
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Footer links
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Press releases with optimised anchor text
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Untrusted content
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None of the answers listed
Pregunta 30
Pregunta
How many URLs are typically accepted in an XML sitemap?
Respuesta
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30,000
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40,000
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50,000
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60,000
Pregunta 31
Pregunta
If you have a page at www.example.com/page1, which of the following robots.txt directives prevents search spiders from crawling the URL?
Respuesta
-
Allow: /
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Disallow: page1
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Disallow:
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page1 : Disallow
Pregunta 32
Pregunta
What link format is used to fight blog comment spam?
Respuesta
-
dofollow
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nofollow
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canonical
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noindex
Pregunta 33
Pregunta
Which type of mobile setup does this refer to:
"URLs are the same for desktop and mobile sites. HTML and CSS is different depending on the user's device"
Respuesta
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Responsive Web Design
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Dynamic Serving
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Separate URLs
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None of the above
Pregunta 34
Pregunta
What is dwell time?
Respuesta
-
Average time-on-site
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Bounce Rate
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Time between clicking on a search result then returning back to the SERPs
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None of the above
Pregunta 35
Pregunta
Which of the following are Search Engines? (Tick all that apply)
Respuesta
-
Fedora
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Baidu
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DuckDuckGo
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Yandex
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Naver
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Kooboo
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Seznam
Pregunta 36
Pregunta
Which JavaScript library replaced the ga.js library for Google Analytics?
Respuesta
-
analytics.js
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urchin.js
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gap.js
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s_code.js
Pregunta 37
Pregunta
By default, how long does a session last in Google Analytics, without any activity?
Respuesta
-
12 hours
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6 months
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24 hours
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30 minutes
Pregunta 38
Pregunta
When using custom campaign variables for Google Analaytics, which parameters are required? (Tick all that apply)
Respuesta
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Campaign Source (utm_source)
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Campaign Medium (utm_medium)
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Campaign Term (utm_term)
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Campaign Content (utm_content)
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Campaign Name (utm_campaign)
Pregunta 39
Pregunta
What is Negative SEO?
Respuesta
-
The practice of attacking a competitor's site with techniques designed to decrease its rankings
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The use of Black Hat SEO techniques
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The practice of causing a web page to rank highly in Google for unrelated or off-topic search terms
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A natural decrease in SEO rankings
Pregunta 40
Pregunta
Which of the following isn't an analytics platform?
Respuesta
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Google Analytics
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Adobe Analytics
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Webtrends
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Piwik
-
Webalyser
Pregunta 41
Pregunta
Which of these is a genuine Google user agent? (Tick all that apply)
Respuesta
-
Googlebot
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Googlebot-News
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Googlebot-Image
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Googlebot-Video
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Googlebot-Mobile
Pregunta 42
Pregunta
Which of the following are vocabularies for structured data? (Tick all that apply)
Respuesta
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Schema.org
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Microformats
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Data-Vocabulary.org
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JSON-LD
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Microdata
Pregunta 43
Pregunta
What is the main SEO benefit of implementing structured data on a web page?
Respuesta
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Structured data allows users to better understand the content on the page
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There is no SEO benefit
-
Implementing structured data can result in a slight ranking boost
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Some of this data can be used to create and display rich snippets within search results
Pregunta 44
Pregunta
In the following code:
<meta BLANK="og:url"
What should be in place of BLANK?
Respuesta
-
name
-
property
-
content
-
rel
Pregunta 45
Pregunta
In the following code:
<meta BLANK="twitter:card"
What should be in place of BLANK?
Respuesta
-
property
-
name
-
content
-
rel
Pregunta 46
Pregunta
What is Accelerated Mobile Pages (AMP)?
Respuesta
-
A project aimed at improving the mobile web experience
-
A best practice guide for mobile websites
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A suite of tools from Google especially for mobile websites
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A stripped down version of Java code that can help to improve the load speed of pages on mobile
Pregunta 47
Pregunta
Which of the following are CMS platforms? (Tick all that apply)
Respuesta
-
WordPress
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Drupal
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Joomla
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Magento
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CQ5/Experience Manager
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Umbraco
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Azure
Pregunta 48
Pregunta
What would you search in Google if you wanted to find all of the English pages on Wikipedia that talk about the Ford Focus?
Respuesta
-
allintext:ford focus +site:en.wikipedia.com
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allintext:ford +allintext:focus +site:en.wikipedia.com
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ford focus +site:en.wikipedia.com
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ford +focus +site:en.wikipedia.com
Pregunta 49
Pregunta
Which advanced search operator would you use in Google to view the Google cached version of a web page?
Respuesta
-
cache:
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googlecache:
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webcache:
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view-source:
Pregunta 50
Pregunta
Which advanced search operator would give you a quick/rough idea of the number of indexed pages for a site?
Respuesta
-
site:
-
info:
-
index:
-
google:
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