4282719
Pregunta 1
Pregunta
________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Respuesta
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Marketing
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Production
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Supply
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Logistics
Pregunta 2
Pregunta
Which of the following elements get marketed?
Respuesta
-
Goods
-
Services
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Information
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All of the options
Pregunta 3
Pregunta
__________________ means the form that a human need takes as shaped by culture and individual personality.
Respuesta
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Demand
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Satisfaction
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Want
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Values
Pregunta 4
Pregunta
A ___________________________ markets the work it does or the cause it supports, instead of a product or service.
Respuesta
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Profit Organisation
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Non-profit Organisation
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Public Limited Company
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Private Limited Company
Pregunta 5
Pregunta
Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?
Respuesta
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Promotion
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Product
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Place
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Price
Pregunta 6
Pregunta
The Marketing Mix - 'Place' - puts emphasis on which of the following examples?
Respuesta
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Luxury Motor Vehicles, Tailor-made holidays
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Convenience Stores, Coffee Shops
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Soap Powders, Furniture Retailers
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Discount Supermarkets, Low cost airlines
Pregunta 7
Pregunta
Metal, wood, and hard plastics are examples of _____________________________
Respuesta
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Perishable goods
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Non-durable goods
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Durable goods
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Intangible goods
Pregunta 8
Pregunta
Select the example showing Owned Goods services.
Respuesta
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Leasing auto, hotel room, office space, wedding items
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Personal advice, tutor, legal, accounting
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Consultancy services
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Auto or computer repairs, lawn care, home care
Pregunta 9
Pregunta
Enduring and complex relation exists in ____________________
Respuesta
-
B2B
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B2C
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MLM
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Selling through intermediaries
Pregunta 10
Pregunta
Which of the following is a Micro-environmental factor?
Respuesta
-
Demographic
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Supplier
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Economic
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Political
Pregunta 11
Pregunta
_________________ possess the nature of Positive and External , under SWOT Analysis.
Respuesta
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Strengths
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Weaknesses
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Opportunities
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Threats
Pregunta 12
Pregunta
Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?
Respuesta
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Supplier
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Government
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Logistics Company
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Retailer
Pregunta 13
Pregunta
_________________ is not an Intermediaries type.
Respuesta
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Manufacturer
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Resellers
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Physical distribution firms
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Marketing services agencies
Pregunta 14
Pregunta
Direct Competitors are defined as _________________________________________.
Respuesta
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Services or products that may appear at some point in the future, either as direct or indirect competitors.
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Businesses that offer similar services and products to you.
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No matter what kind of business you are in, you are trying to sell something to someone.
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Alternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.
Pregunta 15
Pregunta
Find the Secondary Stakeholder from the following:
Respuesta
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Shareholders (Owners)
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Employees
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Regulatory Bodies
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Customers
Pregunta 16
Pregunta
_______________________ consists of factors that affect consumer purchasing power and spending patterns.
Respuesta
-
Political analysis
-
Socio-cultural analysis
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Legal analysis
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Economic analysis
Pregunta 17
Pregunta
________________________ is not a factor impacting the Natural environment.
Respuesta
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Surplus of raw materials
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Increased pollution
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Increased government intervention
-
Environmentally sustainable strategies
Pregunta 18
Pregunta
_________________________________ is a Stage 1 of Marketing Planning Process.
Respuesta
-
Conduct a marketing audit.
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Analyse and understand the corporate mission and objectives.
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Develop marketing objectives.
-
Develop marketing strategies.
Pregunta 19
Pregunta
Which of the following is a 'pre-final' Phase of the Marketing Planning Process?
Respuesta
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Where are we now?
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Where could we be?
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How do we get there?
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Are we getting there?
Pregunta 20
Pregunta
_______________________ is a strategy of a Marketing Audit.
Respuesta
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Build core competencies
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Add customer value
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Use the 4 P's to satisfy customer wants and needs
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Use tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model
Pregunta 21
Pregunta
_______________ is a map to adding customer value (and getting value for the customer).
Respuesta
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Marketing Plan
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Strategic Plan
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Production Plan
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Corporate Strategies
Pregunta 22
Pregunta
Corporate Strategy focuses on _____________________________.
Respuesta
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Creating customer value
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Creating shareholders value
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Creating suppliers value
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Creating employees value
Pregunta 23
Pregunta
Implementing and executing the strategy is _____________________ of a corporate strategy development process.
Respuesta
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Phase 2
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Phase 3
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Phase 4
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Phase 5
Pregunta 24
Pregunta
A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.
Respuesta
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Business Value
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Strategic Vision
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Business Goal
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Business Mission
Pregunta 25
Pregunta
Nike's business mission is _____________________
Respuesta
-
To bring innovation and inspiration to every athlete in the world.
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To help people be healthy.
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To have our product in every home in the United States.
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To help people enjoy life, or offer an affordable solution to health care.
Pregunta 26
Pregunta
A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.
Respuesta
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Service organisation
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Strategic Business Unit (SBU)
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Private organisation
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NGO
Pregunta 27
Pregunta
_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.
Respuesta
-
SWOT Matrix
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PESTLE
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BCG Matrix
-
TOWS Matrix
Pregunta 28
Pregunta
Under Portfolio Analysis tool, relative market share determines ___________________
Respuesta
-
How quickly an industry or market is growing
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Will we invest more in it?
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Market strength
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How big is our company compared to the competition?
Pregunta 29
Pregunta
Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________
Respuesta
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Cow
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Star
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Question marl
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Dog
Pregunta 30
Pregunta
GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength
Respuesta
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Competition
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Market Attractiveness
-
Sociopolitical
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Financial & Economic
Pregunta 31
Pregunta
Micro-environmental analysis is done by using ____________________________.
Respuesta
-
PEST analysis
-
SWOT analysis
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Porter's Five Forces Model
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BCG Matrix
Pregunta 32
Pregunta
Evolution of keypad phones to smart phones is an example of ________________________
Respuesta
-
Bargaining power of suppliers
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Threat of substitute products
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Bargaining power of buyers
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Threat of new entrants
Pregunta 33
Pregunta
Under Ansoff's Matrix, Diversification means _________________________.
Respuesta
-
Developing new products for new markets.
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Pushing existing products in their current market segments.
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Developing new markets for existing products.
-
Developing new products for the existing markets.
Pregunta 34
Pregunta
In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.
Respuesta
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Goal setting
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Creating the marketing strategy
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Analysing the current situation
-
Allocating marketing resources and monitoring
Pregunta 35
Pregunta
Which of the following is not a basic activity of a marketer?
Respuesta
-
Market Segmentation
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Target Marketing
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Marketing Audit
-
Market Positioning
Pregunta 36
Pregunta
Target Marketing is to _______________________________
Respuesta
-
Identify bases for segmenting the market
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Develop positioning for target segments
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Develop a marketing mix for each segment
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Develop measure of segment attractiveness
Pregunta 37
Pregunta
In the construction engineering consultancy market - National government pursuing __________________
Respuesta
-
Infrastructure projects worth billions of Dirhams
-
Residential developments worth millions of Dirham
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Modifications worth thousands of Dirham
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None of the options mentioned
Pregunta 38
Pregunta
In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________
Respuesta
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Geographic
-
Demographic
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Psychographic
-
Behavioural
Pregunta 39
Pregunta
____________________ belongs to a situational factor for segmenting business markets.
Respuesta
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Location
-
Technology
-
Urgency
-
Loyalty
Pregunta 40
Pregunta
ADAMS Principle - in this "M" stands for ____________________
Respuesta
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Manageable
-
Monitoring
-
Micro-Environment
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Measurable
Pregunta 41
Pregunta
Too much segmentation will lead to ___________________
Respuesta
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Higher expense
-
Customers getting confused
-
Not all segments need to be distinguished
-
All of the answers
Pregunta 42
Pregunta
Rolls Royce is an example of ___________________ strategy
Respuesta
-
Selectively specialise in a number of segments
-
Concentrate on a single segment
-
Offer full market coverage
-
Specialise in certain products that have value for multiple segments
Pregunta 43
Pregunta
Positioning is defined as ______________________________________
Respuesta
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The process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.
-
Represents an effort to identify and categorise groups of customers and countries according to common characteristics.
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Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.
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It is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.
Pregunta 44
Pregunta
Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"
Respuesta
-
Product
-
Price
-
Place
-
Promotion
Pregunta 45
Pregunta
SMART - stands for ___________________________________
Respuesta
-
Special, Motivating, Attractive, Rare, Timely
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Specific, Measurable, Accessible, Responsible, Targeting
-
Special, Marketing, Attributable, Riskless, Targeting
-
Specific, Measurable, Achievable, Realistic, Timely
Pregunta 46
Pregunta
Marketing Research planning starts with _______________________
Respuesta
-
Define the marketing research problem and obectives
-
Look at the range of existing (secondary) data
-
Identify how to gather additional (primary) data
-
Analyse the data
Pregunta 47
Pregunta
Census data is an example of __________________________
Respuesta
-
Primary data
-
Secondary data
-
Continuous data
-
Nominal data
Pregunta 48
Pregunta
Which of the following is not a Primary data source?
Respuesta
-
Surveys
-
Focus Groups
-
Competitor Intelligence
-
In-Depth Interviews
Pregunta 49
Pregunta
Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.
Respuesta
-
Personal
-
Social
-
Cultural
-
Psychological
Pregunta 50
Pregunta
According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.
Respuesta
-
Dissonance reducing buying behaviour
-
Habitual buying behaviour
-
Complex buying behaviour
-
Variety seeking buying behaviour
Pregunta 51
Pregunta
Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?
Respuesta
-
Initiators
-
Gatekeepers
-
Influencers
-
Deciders
Pregunta 52
Pregunta
________________ endorse the decision (made by the decider) and authorise the buyer to make payment.
Respuesta
-
User(s)
-
Buyer(s)
-
Approver(s)
-
Gatekeeper(s)
Pregunta 53
Pregunta
Under three product levels, augmented products own the additional benefit of ___________________
Respuesta
-
Brand name
-
Quality level
-
Packing
-
Warranty
Pregunta 54
Pregunta
Taxi services is an example of ______________________ service issue.
Respuesta
-
Intangibility
-
Inseparability
-
Variability
-
Perishability
Pregunta 55
Pregunta
Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?
Respuesta
-
Decline
-
Maturity
-
Development
-
Growth
Pregunta 56
Pregunta
Google Glass is an example of which stage of the product life cycle?
Respuesta
-
Introduction
-
Growth
-
Maturity
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Decline
Pregunta 57
Pregunta
In marketing, the term 'product' refers to _________________
Respuesta
-
Intangible items that cannot be seen, tasted or touched
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Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
-
Is limited in meaning to goods, services and ideas only.
-
Never refers to such things as package design, brand name, or warranty
Pregunta 58
Pregunta
A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:
Respuesta
-
Diffusion
-
Innovation
-
Market Testing
-
Branding
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