4989228
Descripción
Test por Jojo Karen, actualizado hace más de 1 año
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Creado por Jojo Karen
hace más de 8 años
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Pregunta 1
Pregunta
Which of the following can negatively impact a site's ranking in search results?
Respuesta
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Excessive link exchanging
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Static content
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Using automated programs or services to create links to your site
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Contact Us Page
Pregunta 2
Pregunta
Why has web marketing become a popular form of marketing?
Respuesta
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It is much cheaper and often more effective
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Television advertising is being offered less
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It is easier than traditional marketing
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It has been heavily advertised
Pregunta 3
Pregunta
Which 3 industries are the largest users of affiliate marketing?
Respuesta
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Prescription drugs, electronics, child products
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Gambling, adult, retail
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Retail outlets, bakeries, beverage
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Computer equipment, auto manufacturers, construction
Pregunta 4
Pregunta
Which of the following would NOT be effective in headline writing?
Respuesta
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Using words that draw attention
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Using words that people may search for
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Using small words which take up space and do not add value
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Using words such as "new, exciting, special offer"
Pregunta 5
Pregunta
Why would a firm employ guerilla web marketing?
Respuesta
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It is guaranteed to work
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It allows greater flexibility
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It gives the firm more control over its marketing budget
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It is unconventional and can often leave a lasting impression on potential customers
Pregunta 6
Pregunta
What is a "call to action"?
Respuesta
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Hoping the customer buys your product
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Recruiting new employees
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Creating a new ad campaign
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Using verbs to encourage people to take an action
Pregunta 7
Pregunta
What are the four P's of marketing?
Respuesta
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Placement, Production, Procurement, Procedures
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Product, Price, Placement, Promotion
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Position, Price, Production, Premature
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Product, Promotion, Procedures, Procurement
Pregunta 8
Pregunta
What is the best way to make internet marketing effective?
Respuesta
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Focus on one specific technique such as direct email
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Use a myriad of methods online
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Spend a lot of money on it
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Use email marketing first
Pregunta 9
Pregunta
What is a double opt in process?
Respuesta
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Someone must email the firm twice to get on a list
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Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
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Someone must email the firm twice to get off an email list
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Someone has to send an email confirming an online purchase
Pregunta 10
Pregunta
What is the purpose of having a special landing page for a PPC ad?
Respuesta
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It costs less if done that way
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It gives the potential to have mixed messages on the site
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Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
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Customers expect it
Pregunta 11
Pregunta
Who regulates affiliate marketing?
Respuesta
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No one currently
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SEC
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IRS
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Internet Affiliate Board
Pregunta 12
Pregunta
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Respuesta
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It keeps the marketing staff busy in down times
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It impresses clients
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A well maintained blog will help increase page rank with search engines
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It makes the company seem larger than it is
Pregunta 13
Pregunta
What is brand strategy?
Respuesta
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Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
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Strategy for reaching customers worldwide
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Creating a package that catches peoples eyes
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Creating an image that contradicts competitor's assertations
Pregunta 14
Pregunta
How do firms typically budget once positive results are seen from their internet marketing campaign?
Respuesta
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Decrease the overall budget
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Spend more on the methods which are not producing results
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Increase the budget and focus on those activities which are working
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Stop marketing
Pregunta 15
Pregunta
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Respuesta
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It helps with ad placement
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It is required
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It helps drive affiliate sales
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Costs of clicked links can add up quickly if not limited
Pregunta 16
Pregunta
How important is content on a site when optimizing it?
Respuesta
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Not important at all, does not factor in
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Mildly important to keep customers happy
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It is the only thing which creates a higher ranking in search engines
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Very important, new content especially
Pregunta 17
Pregunta
How is the pricing model of a click determined?
Respuesta
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Standardized rate for the ad
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Google sets the price worldwide
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Ads always cost more in later months
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The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
Pregunta 18
Pregunta
What is meant by "guerilla marketing"?
Respuesta
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Using resources such as time, energy and imagination rather than money to market
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Using advertising spots which utilize gorillas to capture the audience
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Having a large scale marketing budget
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Using television ads instead of web ads
Pregunta 19
Pregunta
What is an "impression"?
Respuesta
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When a person buys a product from a site
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When your ad is displayed on a page online, not necessarily clicked on
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When an ad is clicked on
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When an ad makes an impression on a client
Pregunta 20
Pregunta
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents. [blank_start]_____________[blank_end]
Respuesta
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10 cents
Pregunta 21
Pregunta
What is an important step early on when forming a web marketing strategy?
Respuesta
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Designing catchy ads
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Allocating a large budget to the project
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Identifying your customer base
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Hiring a consulting firm
Pregunta 22
Pregunta
Why is affiliate marketing a favorable form of marketing?
Respuesta
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Nothing is paid unless there is a sale resulting from the affiliate's efforts • It guarantees increased sales
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It guarantees increased sales
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It is complex so not many people utilize it
Pregunta 23
Pregunta
What is one advantage to using a purchased email list?
Respuesta
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Large quantity of email addresses and markets otherwise not reached
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The bounce rate is very low
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It is targeted at your potential customers
Pregunta 24
Pregunta
How do listeners decide what is a worthwhile podcast to continually listen to?
Respuesta
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High quality audio and high quality content
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Broad based podcasts with no general direction
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Having several hosts and a myriad of topics
Pregunta 25
Pregunta
What is a site index?
Respuesta
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A page which has a linkable outline of all of the pages on a website
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A site with special deals for purchasers
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A special ranking with search engines
Pregunta 26
Pregunta
What is a trackback?
Respuesta
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Same as a trademark
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A method of notification that somebody links to document/html
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When someone goes to your site because of your podcast
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A count of how many downloads your podcast has
Pregunta 27
Pregunta
What is A/B testing?
Respuesta
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Testing 2 products to see which is safer
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Using 2 versions of an ad, measuring results to see which one is more effective
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Testing 2 products to see which one sells more
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Using 2 versions of an ad to see which one has less bounce rate
Pregunta 28
Pregunta
How can the signature block be used effectively?
Respuesta
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Increases the length of the email making it seem more important
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Branding the firm and relaying information to the email recipient
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Guarantees further marketing success
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Expensive form of marketing
Pregunta 29
Pregunta
What is meant by "niche marketing"?
Respuesta
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Targeting a broad based group of people
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Targeting a very specific demographic
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Advertising on the television
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Advertising only online
Pregunta 30
Pregunta
How is click-through rate measured in an email campaign?
Respuesta
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The number of emails which did not bounce back
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The number of people who click on a link in the email bringing the potential customer to your site
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The number of people who purchased a product or service from the email
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The number of people who replied to the email
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