Chapter 6 Quiz: WHAT MOTIVATES PEOPLE

The longer the distance to the goal, the more motivated people are to reach it. People are even more motivated when the end is in sight.

For operant conditioning to work, the reinforcement (reward) must be something that particular audience wants.

The easier you make it for people to find information, the more:

The Pavlovian Reflex is a small, specific [blank_start]cue[blank_end] that signifies that something is going to happen, that sets off your dopa- mine system

If the product you’re designing allows people to connect with other, people then they will be motivated to use it.

If people have to do a task that’s boring, you can help motivate them by acknowledging that it’s boring and then letting them do it their own way.

What is the meaning of satisfice?

People will look for ways to do something faster and with fewer steps.

Try to build in ways to cross-check your own biases. If your work requires you to make a lot of decisions about why people do what they do, you might want to stop before act- ing on your decisions and ask yourself, “Am I making a [blank_start]fundamental attribution error[blank_end]?”

The average amount of time it took for people to form a habit was 66 days, but that number doesn’t really tell the story, because there was a wide range.

Showing more than 10 competitors can dampen the motivation to compete.

People like to do things themselves, and are motivated to do so.