6910584
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 8 años
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Pregunta 1
Pregunta
What does trade dress protect?
Respuesta
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What does trade dress protect?
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The distinctive slogan of a good or service
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The distinctive appearance/image of a good or service
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The distinctive name of a good or service
Pregunta 2
Pregunta
What portion of the license agreement specifies the exact begin and end dates of the contract?
Respuesta
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License Grant
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Term
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Warranties and obligations
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Restrictions and requirements
Pregunta 3
Pregunta
When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they
are credible and
Respuesta
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resourceful.
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innovative.
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neutral.
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trustworthy
Pregunta 4
Pregunta
The selection of a particular entertainer to endorse a new product should be directly linked to the
company's
Respuesta
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distribution.
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profitability.
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image.
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personality.
Pregunta 5
Pregunta
What should every sports organization do before registering a trademark?
Respuesta
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Hire “logo cops” to look for counterfeit merchandise
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Conduct a trademark search for conflicting or similar marks
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Develop a licensing program
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Offer guidelines for consumers on how to distinguish real products from fake
Pregunta 6
Pregunta
What does the license grant portion of the license-agreement specify?
Respuesta
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The exact beginning and ending dates of the contract and processes for contract renewal
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Procedures to review the licensee’s work
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Properties being licensed and types of merchandise to be produced
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Details regarding payment
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