6910703
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace alrededor de 8 años
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Pregunta 1
Pregunta
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Respuesta
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Promotional mix
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Corporate accounting system
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Inventory levels
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Organization's size
Pregunta 2
Pregunta
Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
Respuesta
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pricing document.
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policy guide.
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advertising tool.
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operating system.
Pregunta 3
Pregunta
Which of the following is an example of coordinating promotional activities:
Respuesta
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A business advertises a product and mails free samples to consumers.
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A business develops an annual schedule for window displays.
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A famous athlete endorses a product in television and magazine ads.
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Members of the distribution channel share advertising costs.
Pregunta 4
Pregunta
A business coordinates its advertising, visual merchandising, and special events in order to
Respuesta
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develop policies.
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forecast sales.
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attract customers.
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improve relations.
Pregunta 5
Pregunta
When should sport/event organizers consider hiring a promotional agency?
Respuesta
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Before corporate sponsors have been secured
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If a large event, like a concert, is scheduled in many cities over time
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After a small event has established a positive reputation
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Upon hiring additional personnel to oversee promotional efforts
Pregunta 6
Pregunta
A business that uses advertised specials to attract customer interest should use store displays to __________
that interest.
Respuesta
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reinforce
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overcome
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surmount
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displace
Pregunta 7
Pregunta
Which of the following might a business lose if it fails to inform its employees about the goods and services
being promoted:
Respuesta
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Sales
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Image
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Basics
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Credit
Pregunta 8
Pregunta
Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
Respuesta
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Spread out promotional funds
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Reach a large audience
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Maintain appearances
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Keep employees occupied
Pregunta 9
Pregunta
A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
Respuesta
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Publicity
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Advertising
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Research
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Personal selling
Pregunta 10
Pregunta
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
Respuesta
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Concepts
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Objectives
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Forecasts
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Techniques
Pregunta 11
Pregunta
For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
Respuesta
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Radio stations are charging more.
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Suppliers want more coverage.
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Consumers want more coupons.
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Competitors are spending more.
Pregunta 12
Pregunta
A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
Respuesta
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$262,500
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$255,000
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$250,000
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$265,500
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