7213296
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
What do businesses often take into consideration when forecasting sales for marketing plans?
Respuesta
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Company’s profit goals
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Quotas for salespeople
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Location of regional territories
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Competitors’ market share
Pregunta 2
Pregunta
SWOT analysis is a technique for summarizing which components of a company?
Respuesta
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Strengths, weaknesses, opportunities, and threats
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Skills, workers, organizations, and teams
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Strategy, wholesalers, objectives, and trademarks
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Store, warranty, occupations, and tariffs
Pregunta 3
Pregunta
When it is conducting a competitive analysis a firm discovers a competitor's weakness. Which condition has the firm most likely uncovered?
Respuesta
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Ethical disadvantage
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Internal threat
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Marketplace opportunity
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Product liability
Pregunta 4
Pregunta
Which is a factor that new businesses consider when conducting an analysis of competitors in a specific market?
Respuesta
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Product quality and price
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Size and availability of space
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Cost of supplies and equipment
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Industry research and training
Pregunta 5
Pregunta
A SWOT analysis indicates that the buying preferences are changing, but the business has a very limited product line. This is an example of which situation?
Respuesta
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Internal weakness compensating for an external threat.
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Internal strength responding to an external threat.
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External threat attacking an internal weakness.
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External opportunity coinciding with an internal strength.
Pregunta 6
Pregunta
A business asks its customers about the types and amounts of products that they plan to purchase in the next 12 months. What is the business using to help forecast sales?
Respuesta
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Market-factor analysis
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An attitude survey
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A survey of buyer intentions
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Customer-positioning analysis
Pregunta 7
Pregunta
The marketing objectives that a business develops for its marketing plan should lead to which situation?
Respuesta
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Increased prices
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Increased sales
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Decreased costs
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Decreased taxes
Pregunta 8
Pregunta
Once a SWOT analysis identifies an internal strength, a business can use that strength to take advantage of which option?
Respuesta
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Operating procedure
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External opportunity
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Marketing strategy
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Promotional technique
Pregunta 9
Pregunta
Businesses usually analyze market potential for a certain product by considering total demand for which component?
Respuesta
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Research sample
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Day of the week
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Geographical area
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Social situation
Pregunta 10
Pregunta
As part of its market analysis, the SVM Company estimates to increases in product demand over a set time frame for a particular market segment. The SVM Company is attempting to analyze which market feature?
Respuesta
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Size
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Growth rate
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Performance
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Profitability
Pregunta 11
Pregunta
What is a potential weakness a manager might identify in a SWOT analysis?
Respuesta
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Competitors failing
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High-quality products
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Lack of management depth
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Low-cost foreign competition
Pregunta 12
Pregunta
Which is a factor that businesses often consider when conducting a market analysis?
Respuesta
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Location of the test market
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Size of the market next year
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Safety of the research process
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Design of the questionnaire
Pregunta 13
Pregunta
One of the purposes of conducting a market analysis is to develop which component?
Respuesta
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Management team
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Distribution plan
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Operating budget
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Customer profile
Pregunta 14
Pregunta
Which is an internal strength that a business might identify during a SWOT analysis?
Respuesta
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Limited competition
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Extensive regulations
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Increased expenses
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Financial resources
Pregunta 15
Pregunta
By conducting a competitive analysis, businesses often are able to determine if they have which attribute?
Respuesta
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A competitive advantage
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A target market
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A promotional plan
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A security problem
Pregunta 16
Pregunta
The marketing strategy of a marketing plan should include which component?
Respuesta
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Proposed annual budget
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Explanation of accounting methods
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Detailed product description
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List of current employees
Pregunta 17
Pregunta
In which situation might a business decide that the cost of implementing a marketing plan for a specific product is much greater than the financial benefits?
Respuesta
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Advertising rates are increasing slightly.
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Level of profitability will remain the same.
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Two competitors have 65% of current market share.
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Target market buys $500,000 worth of product each year.
Pregunta 18
Pregunta
One way that a business can learn about activities of its competitors is by performing which activity?
Respuesta
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Evaluating Intranet efficiencies
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Reviewing secondary data
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Developing product specifications
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Identifying communication barriers
Pregunta 19
Pregunta
When a business develops a marketing plan, the objectives should be timely, measurable, and which other feature?
Respuesta
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General
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Attainable
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Serviceable
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Impulsive
Pregunta 20
Pregunta
When forecasting sales for marketing plans, businesses often rely on which component?
Respuesta
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Supplier data
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General statistics
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Research information
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Operating reports
Pregunta 21
Pregunta
An important step in the process of developing a marketing plan involves selecting which component?
Respuesta
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Distribution agent
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Target market
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Sales force
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Research strategy
Pregunta 22
Pregunta
Which is an activity that a business performs when conducting a competitive analysis?
Respuesta
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Sets productivity goals
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Monitors marketing strategies of rivals
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Calculates economic data
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Develops selling procedures
Pregunta 23
Pregunta
The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of the sales increase?
Respuesta
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9.75%
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9%
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8.50%
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8.25%
Pregunta 24
Pregunta
Which information is known when conducting a market analysis about the demand for a product?
Respuesta
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Market potential
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Sales growth
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Target market
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Supply factor
Pregunta 25
Pregunta
What is a potential threat a manager might identify in a SWOT analysis?
Respuesta
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Economy rebounding
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Growing government regulation
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Weak market image
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Cost advantages
Pregunta 26
Pregunta
Forecasting sales for marketing plans is important because the forecast is used as which component?
Respuesta
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Standard of measurement
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Type of research
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Method of communication
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Compilation of data
Pregunta 27
Pregunta
Which situation should a business consider prices of its competitors when developing a marketing plan?
Respuesta
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Selecting a new supplier
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Organizing a new division
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Introducing a new product
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Analyzing a new database
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