8404785
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
Proctor and Gamble's decision to offer different types of soaps in a wide range of prices is an example of which strategy?
Respuesta
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Direct marketing
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Market segmentation
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Geographic segmentation
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Industrial marketing
Pregunta 2
Pregunta
Marketing strategies are designed and implemented for the overall purpose of which action?
Respuesta
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Changing the image of the business
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Improving management techniques
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Achieving planned goals
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Increasing business profits immediately
Pregunta 3
Pregunta
Which is a consideration in the place element of marketing?
Respuesta
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Offering warranties or guarantees
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Choosing distribution channels
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Using sales promotion
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Extending credit to customers
Pregunta 4
Pregunta
Companies have been forced to pay more attention to the specific needs of consumers because of which factor?
Respuesta
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Merchandising
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Advertising
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Automation
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Competition
Pregunta 5
Pregunta
Before producing and selling a product, which action should marketers do first?
Respuesta
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Set up a promotional plan
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Select a channel of distribution
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Identify the market for the product
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Determine the price of the product
Pregunta 6
Pregunta
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using which strategy?
Respuesta
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Market segmentation
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Mass marketing
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Mass production
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Demographic segmentation
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