8405289
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
Which is a factor that businesses often consider when conducting a market analysis?
Respuesta
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Location of test market
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Size of the market next year
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Safety of the research process
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Design of the questionnaire
Pregunta 2
Pregunta
Which is a question that a business might ask when it wants to evaluate its weaknesses?
Respuesta
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What resources do we lack?
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What is our competition doing?
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What markets have our competitors missed?
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What obstacles do we face?
Pregunta 3
Pregunta
Which form of business ownership can raise money easily?
Respuesta
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Partnership
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Corporation
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Sole proprietorship
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Limited partnership
Pregunta 4
Pregunta
When a business conducts a customer analysis and identifies territories, determines the possible buyers in the territories, and estimates the purchases of buyers, it is evaluating which factor?
Respuesta
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Psychographics of a segment
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Market potential of an area
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Potential media exposure
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Market share of competitors
Pregunta 5
Pregunta
Which is an activity that a business performs when conducting a competitive analysis?
Respuesta
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Sets productivity goals
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Monitors marketing strategies of a rivalry
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Calculates income data
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Develops selling procedures
Pregunta 6
Pregunta
One reason why it is often important for businesses to conduct a competitive analysis is to identify factors?
Respuesta
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External threats
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Potential vendors
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Economic conditions
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Future employees
Pregunta 7
Pregunta
What is a potential threat a manager might identify in a SWOT analysis?
Respuesta
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Growing government regulation
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Economy rebounding
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Weak market image
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Cost advantages
Pregunta 8
Pregunta
One way that a business can learn about the activities of competitors is to perform which action?
Respuesta
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Develop product specifications
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Evaluate intranet efficiencies
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Review secondary data
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Identify communication barriers
Pregunta 9
Pregunta
Which question is it important to ask to determine the strengths of a business when conducting a SWOT analysis?
Respuesta
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What economic trends are beneficial to us?
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What are our competitors doing?
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Where are we making money?
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What obstacles do we face?
Pregunta 10
Pregunta
One of the purposes of conducting a market analysis is to develop which component?
Respuesta
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Operating budget
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Distribution plan
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Customer profile
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Management team
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