8405551
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?
Respuesta
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Unique and available
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Catchy and copyrighted
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Specific and patented
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Abstract and formal
Pregunta 2
Pregunta
One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?
Respuesta
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One that is long and complicated.
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One that is easy to read and pronounce.
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One that is similar to those used by competitors.
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One that is associated with a specific period of time.
Pregunta 3
Pregunta
Can any brand name be selected and used by a business?
Respuesta
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No, the name must be legally available for use.
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Yes, brand names cannot be owned by a business.
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Yes, a business can use any name it wants to use.
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No, the name must be registered before it can be used.
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