8440702
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
Which is a characteristic of a pure services?
Respuesta
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Uses plain, inexpensive packaging
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Most often uses product bundling strategies
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Does not include a tangible product
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Does not include product guarantees
Pregunta 2
Pregunta
Effective product or service management help businesses to perform which action?
Respuesta
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To barter
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To prospect
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To compete
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To recruit
Pregunta 3
Pregunta
When considering a new product for a company, Tom decided to introduce a product in only three states for a six-month period. Which action did he perform?
Respuesta
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Product development
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Feasibility analysis
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Commercialization
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Test marketing
Pregunta 4
Pregunta
Product or service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to which possibility?
Respuesta
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Government oversight
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Competitors only
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Market opportunities
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CEO wishes
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