If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to which factors?
Respuesta
Competitors
Consumers
Markets
Applications
Pregunta 2
Pregunta
When a business presents a service to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of which factors?
Respuesta
Benefits
Price
Features
Competitors
Pregunta 3
Pregunta
When a business emphasizes the environmental friendliness of a product, it is positioning the product by focusing on which factor?
Respuesta
Price
Competition
Attributes
Reliability
Pregunta 4
Pregunta
When a business emphasizes the degree of excellence for a product, it is positioning the product by which factors?