ENT I 4.05 Quiz

Descripción

ENT I 4.05 Quiz
Chad Collins
Test por Chad Collins, actualizado hace más de 1 año
Chad Collins
Creado por Chad Collins hace más de 7 años
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Resumen del Recurso

Pregunta 1

Pregunta
If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to which factors?
Respuesta
  • Competitors
  • Consumers
  • Markets
  • Applications

Pregunta 2

Pregunta
When a business presents a service to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of which factors?
Respuesta
  • Benefits
  • Price
  • Features
  • Competitors

Pregunta 3

Pregunta
When a business emphasizes the environmental friendliness of a product, it is positioning the product by focusing on which factor?
Respuesta
  • Price
  • Competition
  • Attributes
  • Reliability

Pregunta 4

Pregunta
When a business emphasizes the degree of excellence for a product, it is positioning the product by which factors?
Respuesta
  • Competition
  • Consumers
  • Markets
  • Applications
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