8441151
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
A large car manufacturer purchases materials that it will use to create parts for automobiles. What is the car manufacturer?
Respuesta
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A retailer
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A wholesaler
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An industrial user
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An agent
Pregunta 2
Pregunta
A hairstylist cutting the hair of a client is providing which example of a distribution channel?
Respuesta
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Producer to agent consumer
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Producer to consumer
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Producer to retailer to consumer
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Producer to wholesaler to consumer
Pregunta 3
Pregunta
Indirect channels of distribution are usually of which attribute than direct channels?
Respuesta
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Longer
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Shorter
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Cheaper
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More efficient
Pregunta 4
Pregunta
A benefit of channels of distribution is which feature?
Respuesta
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Producers must spend more money.
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Businesses can easily obtain products from all over the world.
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Retailers must spend more money.
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Businesses spend more time looking for products wanted.
Pregunta 5
Pregunta
A channel task should be performed by the channel member who has which attribute?
Respuesta
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Performs its best
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Has the least money
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Has the most money
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Wants to perform it
Pregunta 6
Pregunta
Channel members should share an equal commitment to which component of the product?
Respuesta
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Name
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Price
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Quality
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Packaging
Pregunta 7
Pregunta
Which product would likely use an exclusive distribution pattern?
Respuesta
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A silk necktie
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A gallon of milk
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A home-decoration magazine
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A large piece of farm machinery
Pregunta 8
Pregunta
Marketers determine distribution intensity so they can achieve which outcome?
Respuesta
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Ideal market exposure
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Complete market coverage
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Perfect market balance
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Total market saturation
Pregunta 9
Pregunta
The first decision that marketers must make when managing channels is performing which action?
Respuesta
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Setting channel objectives
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Determining distribution patterns
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Selecting channel members
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Determining channel responsibilities
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