8441305
Descripción
Test por Chad Collins, actualizado hace más de 1 año
|
Creado por Chad Collins
hace más de 7 años
|
|
Pregunta 1
Pregunta
When the costs of raw materials increase considerably, a business is likely to perform which action?
Respuesta
-
Maintain similar profit margins as its competitors
-
Implement a long-term markup pricing policy
-
Continue following the same marketing strategies
-
Increase the selling price of a product
Pregunta 2
Pregunta
Which is an example of a business using a flexible pricing policy?
Respuesta
-
Establishing prices that are competitive
-
Lowering prices during bad economic times
-
Setting prices as low as possible
Pregunta 3
Pregunta
During which stage of the product life cycle is a business likely to try to stabilize the price of the product?
Respuesta
-
Expansion
-
Introductry
-
Obsolescence
-
Maturity
Pregunta 4
Pregunta
What is the purpose of sales-oriented, pricing objectives?
Respuesta
-
To increase the total amount of sales income
-
To create profits for the business
-
To increase the return on investment
-
To guarantee the survival of the business
Pregunta 5
Pregunta
One reason why the target market of a business affects its pricing is because consumers in each target market usually perform which action?
Respuesta
-
Monitor the industry standard
-
Expect a large product mix
-
Prefer products in the growth stage
-
Judge the value of products differently
Pregunta 6
Pregunta
The price function often influences the place function by determining which information?
Respuesta
-
When the product is made.
-
Why the product is shipped.
-
How the product is advertised.
-
Where the product is sold.
Pregunta 7
Pregunta
Why would a manager of a local business keep track of the prices that similar businesses in the area are charging?
Respuesta
-
To remain competitive
-
To improve advertising
-
To promote image
-
To offer new services
Pregunta 8
Pregunta
Why do some new companies set their selling prices as low as they can?
Respuesta
-
To get market share as fast as possible
-
To eliminate all possible competition
-
To earn a high return on investment
-
To quickly make a large profit
¿Quieres crear tus propios Tests gratis con GoConqr? Más información.