ENT I 5.04 Quiz

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ENT I 5.04 Quiz
Chad Collins
Test por Chad Collins, actualizado hace más de 1 año
Chad Collins
Creado por Chad Collins hace más de 7 años
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Resumen del Recurso

Pregunta 1

Pregunta
Text message advertising is the most likely to be successful when the ads go through which action?
Respuesta
  • Sent anonymously
  • Delivered to the cell phone numbers of people interested in the product
  • Randomly sent to a mass audience of cell phone subscribers
  • Made lengthy in nature

Pregunta 2

Pregunta
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Respuesta
  • Out-of-home
  • Newspaper
  • Directory
  • Radio

Pregunta 3

Pregunta
Radio commercials are a form of advertising that is transmitted through which medium?
Respuesta
  • Print
  • Broadcast
  • Web-based
  • Out-of-home

Pregunta 4

Pregunta
Newspapers and magazines are categorized as which medium?
Respuesta
  • Time
  • Broadcast
  • Publications
  • Direct

Pregunta 5

Pregunta
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
Respuesta
  • Direct mail
  • Transit
  • Newspaper
  • Television
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