8441886
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
Businesses often select marketing metrics that will help them compare current market share with which factor?
Respuesta
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Market potential
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Inventory turnover
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Brand recognition
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Transaction size
Pregunta 2
Pregunta
In which situation should a business lower its sales forecast for the coming year?
Respuesta
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Population will increase by 5%.
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Major competitor will leave the market.
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Prices of raw materials will remain steady.
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Inflation rate is expected to rise 2%.
Pregunta 3
Pregunta
Which is an example of an external change that could affect sales forecast of a business?
Respuesta
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A new sales rep has been hired to develop the territory of the business in Texas.
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The population of a town increases when a new hospital opens in the community.
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The company plans to modify its approach to mailing catalogs to customers.
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A company plans to raise prices on its products.
Pregunta 4
Pregunta
What do businesses often take into consideration when forecasting sales for marketing plans?
Respuesta
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The market share of competitors
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Quotas for salespeople
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Location of regional territories
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The profit goals of a company
Pregunta 5
Pregunta
The marketing objectives that a business develops for its marketing plan should lead to which situation?
Respuesta
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An increase in sales
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An increase in prices
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A decrease in costs
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A decrease in taxes
Pregunta 6
Pregunta
One reason why businesses select marketing metrics is to use them as which function?
Respuesta
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Measurement tool
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Operating strategy
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Promotional activity
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Selling procedure
Pregunta 7
Pregunta
By setting marketing objectives, businesses are specifying which information?
Respuesta
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What they want to achieve.
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How they intend to make a profit.
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What price they plan to charge.
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How they intend to advertise.
Pregunta 8
Pregunta
When do businesses usually set its marketing budget?
Respuesta
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Before segmenting customers
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Before analyzing markets
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After identifying standards
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After determining objectives
Pregunta 9
Pregunta
Forecasting sales for market plans is important because the forecast is used as which component?
Respuesta
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Type of research
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Standard of measurement
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Method of communication
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Compilation of data
Pregunta 10
Pregunta
Which individual would a business be most likely ask for a prediction of sales for next year?
Respuesta
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Financial planner
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Inventory specialist
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Accounting clerk
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Experienced salesperson
Pregunta 11
Pregunta
Which is an example of an effective marketing objective that a business might set?
Respuesta
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Identify new local vendors
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Hire additional salespeople
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Decrease the level of spending
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Increase profit by 6% next year
Pregunta 12
Pregunta
What does a business need to consider when developing a marketing budget?
Respuesta
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Costs of performing marketing activities
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Forecasts of future sales figures
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Value of spending money on advertising
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Expense associated with offering credit
Pregunta 13
Pregunta
The marketing metrics that businesses select should relate directly to which part of the marketing plan?
Respuesta
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Demographics
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Organization
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Objectives
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Environment
Pregunta 14
Pregunta
Which is the primary reason for establishing a marketing budget that helps a business?
Respuesta
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To reduce tax liability
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To monitor fixed assets
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To manage depreciation
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To control spending
Pregunta 15
Pregunta
Why is it important for businesses to include specific time frames when setting marketing goals and objectives?
Respuesta
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Allows the business to identify the market
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Helps the business predict the future
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Guides the business in hiring more staff
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Keeps the business focused on the goal
Pregunta 16
Pregunta
When a business allocates a certain amount of money in relation to the amount of goods and services that it sold the previous year, it is setting its marketing budget by which information?
Respuesta
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The percentage of sales method
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The review of industry standards
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The consideration of activities of competitors
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The bids for various marketing activities
Pregunta 17
Pregunta
The MSV Company developed a sales forecast by considering the opinions of industry experts. This is an example of which sales forecasting method?
Respuesta
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Industrial
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Conditional
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Qualitative
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Quantitative
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