![]() |
Creado por Lauren Thrower
hace más de 9 años
|
|
Pregunta | Respuesta |
Maslow's Hierachy of Needs | |
The Trade Descriptions Act | Businesses deal and sell to customers, all must not: - Give false information - Fail to give important information - Act aggressively (force the sale) |
The Sale of Goods Act | Products and services sold by a business must: - Be of merchantable quality - Match their description - Be fit for purpose |
Boston Matrix | Is a product portfolio analysis tool used to a plan the development of products. - Star, very successful - Question mark, Problem - Cash Cow, Little growth - Dog, Few propects |
Extension Strategies | Increases the life of a product by slightly changing the product so that it has a fresh appeal to the target market or appeals to a new market segment. |
Product Life Cycle | The stages through which a product passes from its development to being withdrawn from sale. |
Customer Loyalty | The willingness of buyers to make repeated purchases of a product or from a business. |
Market Segments | Part of a market that contains a group of buyers with similar buying habits. |
Focus Group | A group of people assembled to participate in a discussion about a product before it's launched. |
Qualitative Data | Data about opinion, judgements and attitudes. |
Quantitative Data | Data that can be expressed as numbers and can be statistically analysed. |
¿Quieres crear tus propias Fichas gratiscon GoConqr? Más información.