Chapter 3 Quiz On-Site SEO

Pregunta	Respuesta
SEO Stands for?	Search Engine Optimization
Black-hat SEO is any practice that	Search engines from upon
A brand-new website should NOT choose target keyword phrases based on	Current Ranking
A website should choose target key word phrases based on 3 things	Relevance, traffic and competition
Compared to fat head keyword phrases, long tail keyword phrases typically	receive a lower volume of searches, are longer, more plentiful
If I have a website that sells running shoes, i should map the keyword phrase "asics Gel-Kayano 20" to?	A product page
The title tag of a webpage appears	At the top of the browser and on the SERP
What does SERP stand for?	Search Engine Results Page
My chosen keyword phrase for a page make up __ to __ % of the page's content	3 to 5% of the page's content
Alt text is	The text that appears if an image does not download from the server
A website can influence its click-though rate on the SERP through	The title tag and the meta description
Why does having too much advertising space damage a websites search rankings?	Search engines consider a site with lots of advertising space to be lower quality

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