Pregunta | Respuesta |
Aims | Overall goals that a business wants to achieve in order to succeed |
B2B | Business is selling to another business |
B2C | Business is selling to individuals or households |
Consumables | Goods that are used and replaced regularly, such as soap or toothpaste |
Consumer | A private individual who buys and uses goods and services |
Sales model | Focus: on selling goods Revenue: comes from sales |
Marketing model | Focus: meeting customer needs Revenue: sales to loyal customers |
SMART | Specific Measurable Achievable Realistic Time-Related |
Gaps in the market | Is a customer need that is not yet fully met by other businesses |
PESTLE | Political Economic Social Technological Legal Environment |
Market research | Is the process of collecting and interpreting data about customers, competitors and market trends by collecting primary & secondary data |
Primary research | is original data obtained from customers or consumers |
Secondary research | Is data that already exists elsewhere so collecting this is known as desk research |
Qualitative research | Linked to opinions |
Quantitative research | Related to numbers |
¿Quieres crear tus propias Fichas gratiscon GoConqr? Más información.