Marketing 1unit 1

Descripción

Pages 12 to 18
NJW330
Fichas por NJW330, actualizado hace más de 1 año
NJW330
Creado por NJW330 hace casi 11 años
27
0

Resumen del Recurso

Pregunta Respuesta
What are the four P's in the marketing mix Product, price,promotion,place
Why might a customer be prepared to pay a higher price than usual for a product? convenience or they really want it.
Why are market maps useful? to help the business find its location in the market.
What is a gap in the market? a customers need that is not being met.
Why is market research important? it tells you what the cutomers want.without it you could sell the wrong product and fail
Give three examples of information that market research is used to find? products, price and buying habits.
Give two examples of field research methods ? desk research (looking at other peoples work)field research (doing your own research).
Give an advantage and disadvantage of desk research? it is cheaper and can give historical data.but the data can be out of date and not relevant
What is a market driven firm? when market research is used to find out what people want .then produce product people want
Explain why small firms often find it easier to alter their products than large firms large firms have large expensive machines and procedures that cost and take time to change ,where smaller firms can alter production quicker an easier .
What is a bespoke product? What not many or an individual wants, customers own specification
Why does the demand curve slope downwards? because falls in demand and decreases in prices can badly effect profits
Why does the supply curve slope upwards? It is more likely to make a profit,
Question 15 has to be done from the revision book .
List four places suitable for a small businesses to promote their products LOCAL RADIO, NEWSPAPER, BILLBOARDS, LEAFLETS
Describe three things that influence where a firm will advertise Target of the audience, Location of the product, size of the budget
What is e-commerce Buying and selling online and allowed small businesses to promote an advertise their products worldwide
Would you like to stop answering questions on marketing Nathan Hee Hee Hee
Mostrar resumen completo Ocultar resumen completo

Similar

Forms of Business Ownership Quiz
Noah Swanson
Unit 3 Business Studies
Lauren Thrower
Contract Law
sherhui94
AQA Business Unit 1
lauren_binney
Digital Marketing Strategy - The Essentials
Micheal Heffernan
What is Marketing?
Stephanie Natasha
Chapter 18 - Marketing mix(Product & Price)
irene floriane
Market Segementation
Noah Swanson
Business Studies - AQA - GCSE - Business Studies Key Terms
Josh Anderson
Business Marketing
s1500782
3. Enterprise, business growth and size
shlokashetty98