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| Pregunta | Respuesta |
| Aim | inform remind improve ↑ audience |
| Informative advertising | ↑ awareness of product (newspaper) |
| Persuasive advertising | ↑ pressure on customers to buy products (tv) |
| types of BtlP | Sales promotion Public Relations Merchandizing & Packaging Direct Mailing Direct and Personal Selling Exhibitions or Trade Fairs |
| Sponsorship | making a financial contribution to an event in return for publicity |
| advertising | communication between business and customers to encourage purchase of product |
| Choosing Methods of Promotion | Cost market type product type stage in product life cycle legal factors |
| merchandising and packaging | product layout display material stock |
| public relations | press release press conference sponsorship donations |
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