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Marketing strategy for food

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Degree Consumer behaviour Mapa Mental sobre Marketing strategy for food, creado por declanrankine91 el 27/05/2013.
declanrankine91
Mapa Mental por declanrankine91, actualizado hace más de 1 año
declanrankine91
Creado por declanrankine91 hace más de 11 años
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Resumen del Recurso

Marketing strategy for food
  1. Food product
    1. Target market
      1. Demographics
        1. Sex
          1. Income
            1. Religeon
              1. Age
                1. Gender
              2. Price
                1. Low cost leader
                  1. Cover cost of production
                    1. Distribution cost
                    2. Product
                      1. Taste (Tesco)
                        1. Ingrediants
                          1. Green
                            1. Traceability
                          2. Regulation
                            1. Ofcom
                              1. Hyundi
                              2. FSA
                                1. Inspection
                                2. International organisation of stadarisation
                                  1. ISO 9000 Quality control
                                    1. ISO 2000 Food safty
                                      1. ISO 26000 Risk managment
                                        1. ISO 31000 Sustainability
                                      2. Promotion
                                        1. Advertising
                                          1. Branding
                                            1. Packaging
                                              1. Labeling
                                                1. Design
                                                  1. Colour
                                                2. Place
                                                  1. Supermarkets
                                                    1. Requirments
                                                      1. Suppliers
                                                        1. Health and safety ( ERS and natures way)
                                                      2. Exporting
                                                        1. Tarrifs
                                                          1. Ingrediants
                                                            1. Packaging
                                                              1. Name ( Opel, vauchaul)
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