1318390
Psychology - Sensory Memory
- Duration
- Fractions of a second.
- Fractions of a second.
- Capacity
- Very Limited
- Very Limited
- Encoding
- Unprocessed. Information
comes from senses and is held
like a copy of the experience.
- Unprocessed. Information
comes from senses and is held
like a copy of the experience.
- Evidence
- Sperling 1960
- Showed a card with letters and numbers to see
who could remember them in the exact places
they were seen. Most could remember 3 or 4
- Showed a card with letters and numbers to see
who could remember them in the exact places
they were seen. Most could remember 3 or 4
- Sperling 1960
- We cannot control what goes into our
sensory memory but what we pay attention
to gets passed on so most items are lost.
- Separate sensory stores for different senses.
- Iconic (sight)
- Echoic (sound)
- Olfactory (smell)
- Haptic (touch)
- Iconic (sight)
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