Qual & Quan

Nota:

• descriptive not numerical gives rich insiht into the thoughts and feelings and reasons behind behavouir

1. strengths
   1. indepth
   2. holistic
2. weaknesses
   1. subjective
   2. hard to conclude
   3. bias

Nota:

• numerical data that can be analysed statistically to compare groups of participants

1. strengths
   1. easy to compare
   2. usually reliable

      Nota:

      • as collected in controlled conditions
   3. objective
2. weaknesses
   1. no insight
   2. reductionist