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1694964
PRESTCOM Analysis
Descripción
First Degree Marketing Mapa Mental sobre PRESTCOM Analysis, creado por Boma Tariah el 24/11/2014.
Sin etiquetas
marketing
business
business studies
marketing
first degree
Mapa Mental por
Boma Tariah
, actualizado hace más de 1 año
Más
Menos
Creado por
Boma Tariah
hace casi 10 años
6725
1
0
Resumen del Recurso
PRESTCOM Analysis
POLITICAL
orientation of govt
stability(war)
relationship with other govt
membership(EU)
business related attitudes(help for startups)
imports/exports
policies(debt, samesex marriage)
views on market(free? command?)
REGULATORY
laws
changes in laws
new legal institutions(courts, OFTEL)
changes in the way regulations are administrated(FSA)
ECONOMICAL
trade cyle
inflation
U/E
disposable income
availability of credit
business tax
membership of trading bloc(EU, NAFTA)
import tarrifs
country's approach to social cost
SOCIAL
population
age profiles(life exp)
gender
religion
lifestyle chnages(living, interacting)
cultural differences
TECHNOLOGY
increased availability of exisiting tech
changes in transport
chnages in communicational tech
green tech
research
new software
medical
COMPETITIVE
direct(coke/pepsi)
close(tango/coke)
substitute(ice cream/chocolate)
indirect(jacket/shoe)
main competitors
S&W of competitors
competitors actions/intentions
how they compete
ferocity of competition
structure of industry(monopoly)
nature of products(direct, subs)
ORGANISATIONAL
key products/brands
quality of personnel
production facilities
strength of balance sheets
suitability of premises
staff turnover
access to transport
finance/budgets
R&D
reputation
location
MARKETS
customers/consumers
how purchase decisions are made
how much customers spend? how often?
influence on purchases
customer's attitude to products
brand loyalty
motivation to buy
changes in taste/fashion
customer's media habits
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