Entrepreneurship

Nota:

• Housing Recession of 70s  Failure to Sell Padlocks Edsel-->T-bird

1. Hesitant to Change

   Nota:

   • 1. U.S. Steel Companies 2. Macy's 3. Hospitals 4. Pharmaceuticals
   1. Intellectual Arrogance

      Nota:

      • Japanese industrialists Kruschev Wall Street
2. Innovation
   1. Counter-intuitive
      1. Small Solutions
         1. Be simple

            Nota:

            • Ex. Volkswagen killed Beetle trying to assemble parts in different countries
            1. Models
               1. Business Model Canvas
               2. Oakland
         2. See
   2. Internal
      1. Industry Market/Structures

         Nota:

         • -Henry Ford -Volvo, Porsche, BMW -MCI + Sprint vs. Bell -Contracts for hospitals -Insuring art collectors -Physicians no longer working independently -Huffington Post replacing newspapers
      2. Process Need

         Nota:

         • -Mergenlather's linotype -Kodak photography -Time magazine -Japanese highways
      3. Incongruities

         Nota:

         • -Freight Ships -Paper industry unequal to steel industry -U.S. vs. U.K. healthcare
      4. The unexpected (success/failure/outside event)

         Nota:

         • Unexpected outside event: -IBM moving from main frames to PCs -Downloadable music-People buying books in retail despite introduction of TV Unexpected Failure: -Apple Computer dead according to Wire Unexpected success: -Ebay, Twitter, Facebook, etc.
   3. External
      1. New Knowledge

         Nota:

         • -Riskier -Dupont -Telephone
         1. Beware!
      2. Changes in Perception

         Nota:

         • -Whole Foods Market/Celestial Seasonings -Gourmet Food Magazines-Prius-Encyclopedia Brittanica -Americans are hypochondriacs despite improvement sin healthcare -Blacks still feel oppressed -Majority of Britain stills considers itself ''working class''
         1. Customers
      3. Demographics

         Nota:

         • -Baby boomers -Rush of women into labor force -Dismissal of college students in 1970 -Drop in infant mortality in third world countries

1. Individuals
   1. Thoreau
   2. Abelard
   3. Boethius
   4. Greg Dees
2. Economic Failures
3. Empires
   1. French
   2. Athenians
   3. English

1. Wealth Equated with Self-Worth
   1. Great American Assumption
   2. Protestant Work Ethic
   3. Death of a Salesman

1. Ethics
   1. Dishonesty