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2595788
Global Business
Descripción
Multicultural contexts class mind map on the concept, global business
Sin etiquetas
business
multicultural
globalization
international
Mapa Mental por
Andyg24
, actualizado hace más de 1 año
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Menos
Creado por
Andyg24
hace más de 9 años
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Resumen del Recurso
Global Business
International Business
Traditionally seen under the concept of
Multinational Enterprise
Firm engaged in foreign direct investment
Emerging economies
Part of the model
11 countries from the G-20 are emerging
Based on the Purchasing Power Parity collectively they contribute to 45 % of the global
Gross Domestic Product (GDP), without adjusting for PPP it's only 26%
Developed Economies
Constituted by the Triad: North America, Western Europe and Japan
Most people from them are at
The top of the pyramid with an income higher than $20,000 yearly
While the base of the pyramid includes individuals who make less than $2,000 yearly
Expatriate managers
In charge of companies who follow this system
Among the perks they receive a better pay is included
Aka International Premium
Determining the success or failure of a firm
Institution-based view
Relies on the importance of working within the institutional framework (environment of a certain country.
Formal Institutions = Laws and regulations
Informal Institutions = Cultural values, ethics and norms
Resource-based view
When internal resources partly dictate the company's future
Employed to overcome liability of foreigness
Globalization
Allowed growth of
BRIC, formed by emerging countries
Brazil. Russia, India and China
Nongovernmental organizations against it
Crucial to see them as allies instead of opponents
Semiglobalization
Is the world truly globalized?
New strategies necessary
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