Digital Marketing

1. ranking

   Nota:

   • website ranking in search engine that on what page it will appear
   1. SEO

      Nota:

      • search engine optimasation back links , inbound links
      1. Google analitics

         Nota:

         • Through analitics we can configure how many visitors visited to proper link , how many views , at what link the user left , conversion rate , conversion ration
2. Google

   Nota:

   • search engine
3. SEM

   Nota:

   • SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
   1. SEO

      Nota:

      • process of affecting the visibility of a website in a search engine's unpaid results
   2. keyword research

      Nota:

      • Seo friendly
   3. competitive analysis

      Nota:

      • Google analitics
   4. paid listings
      1. PPC /CPC

         Nota:

         • Pay per click , cost per click
         1. CPV

            Nota:

            • Cost per visit , cost goes through  visit on different link by different users .
      2. CPA

         Nota:

         • Cost per acquisition
      3. CPM

         Nota:

         • Cost per impression (1000 clicks )
   5. search engine services
      1. image search
         1. Instagram
         2. pintrest
         3. picture websites
      2. local search
         1. platform for local search

            Nota:

            • google , yahoo etc
            1. Facebook
            2. Google plus
            3. Website search
      3. video search
         1. Youtube
         2. vimeo
4. Generate traffic

1. Affiliate marketing
2. Remarketing
   1. Back links
3. Refferel marketing

Nota:

• online ads , ad campaign etc

1. PPC
2. CPC
3. CPM
4. CPV