the main aim is to make a sale. These are mostly for sites like amazon and tesco
Non commercial
Nota:
These are sites that dont keep the money for example chairty websites who spend give the money they make to that chaity
key marketing concepts
current and future developlments
design and accessibility
design considerations
user paths
Nota:
Try to pursuade the customer to buy stuff on their website with special promotion
rankings of information
Nota:
customer reviews are really important because they make things appear on the top pages with their reviews.
search engines
Nota:
it is really important for a website to be on the first page because people would probaly not go on the second page of google.
accessibility
Nota:
The disability discrimination act makes it an offence to discrimante against people due to disabilty. a website needs to have features for people who cant use the keyboard like voice commands instead.
visual appearance and designing a website
usability
factors affecting usability
language
Nota:
font should be good for everyone and language needs to be good for everyone no swear words for kids
Navigation
Nota:
main purpose of a site is to make a sale so by this it needs to be easy for customers to navigate
efffieceny
Nota:
should consider if the customer is getting there value for the goods
accuarcy
Nota:
information needs to be accurate if it says that your product will be there in two days its cant be late
speed of response
Nota:
websites like amazon that sell loads of product tend to have when you click on a item more items to try and get you to buy them this works to their benefit
respect for privacy
Nota:
a site needs to respect peoples privacy they should not request information that is irrelevant
visual appeal
colours fonts and graphics
Nota:
make a bussiness nice for customers, because if a customer likes the graphics and colours of a site they might come back for more
page transitions
Nota:
how users move pages it needs to be easy for everyone
unified style
Nota:
all the websites use the same layout this gives the site a professional image
Consistency
Nota:
users know what to expect from a site eg if its a sport website it will always have sports stuff the clues in its name
Consistecey with brand image
Nota:
the image reflects the site if theres the game logo on a website people know it is game
white space
Nota:
it is helpful so people dont get a strain on their eyes, it makes reading online easy for the user!
appeal to target group
Nota:
websites appeal to many different websites if theres a site which is pink and sells girls toys it is meant for little girls
multimedia
Nota:
website needs to be designed for a specific organisation because if its for men kids will find it difficult to use it eg news sites could be boring for kids and to hard to access
designing a website for a organisation
business objectives
Nota:
its what a companies objectives are
marketing objectives
Nota:
sites might do a 10% to try and get sales
customer profiles
Nota:
if a site is just for kids or adults
Users experience/techincal environment
Nota:
if a site is easy or hard for users to acess
Competitors websites
Nota:
sites which compete with other sites like game and gamestop they both sell the same product