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Marketing Objectives
- Corporate objectives
- These show the main priorities of the organization
- example: Improve profitability by 10% over the next 2 years
- example: Improve profitability by 10% over the next 2 years
- These show the main priorities of the organization
- Marketing objectives
- These are set against the corporate objectives and help achieve them
- example: Increase market share by 20% over the next 2 years
- example: Increase market share by 20% over the next 2 years
- These are set against the corporate objectives and help achieve them
- Marketing strategies
- These are plans designed to help achieve targets
- Increase advertising expenditure of brand X by 15%
- Increase advertising expenditure of brand X by 15%
- These are plans designed to help achieve targets
- Marketing tactics
- Detailed marketing mix activities that affective day to day running
- example: Where to advertise, messages, media, targeting etc
- example: Where to advertise, messages, media, targeting etc
- Detailed marketing mix activities that affective day to day running
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