Buss (1994)

Buss (1994)

Supports the Nature Debate: Cross Cultural research from 37 countries- showcasing similar gender traits are prized by males and females in a wide range of countries and continents.
Aim: To investigate the hetrosexual mate preferences of men and women.
Method: The survey was carrie dout in 37 countries across all continents. respondents were asked to rate thr importance of a wide range of traits in a potential mate.
Result: Men all rated good looks, youth and chastity higher than women did. Meanwhile women rated good financial prospects, industriousness and dependability higher then men did.
Conclusion: This supports the evolutionary theory that women and men instinctively seek out different traits in potential mates. For men good looks and youth indicate health and fertility. For women good finacial prospects and industriousness indicate they will provide for them,

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