8972342
Descripción
Mapa Mental por Sophia Richmond, actualizado hace más de 1 año
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Creado por Sophia Richmond
hace más de 7 años
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Marketing Dynamics 1
- B2B Goods
- One business selling a good or
service to another business
- One business selling a good or
service to another business
- Buy-seller relationships
- The relationship between the
consumer and the seller
- The relationship between the
consumer and the seller
- Competitive Edge
- conditions that allow a
company to produce a good or
service at a lower price for
customers
- conditions that allow a
company to produce a good or
service at a lower price for
customers
- Consumer Goods
- Good bought and used by
consumers, rather than by
manufacturers for producing
other goods
- Good bought and used by
consumers, rather than by
manufacturers for producing
other goods
- Corporate Social Responsibility
- A management concept
whereby companies integrate
social and environmental
concerns in the business
operations and interactions
with stakeholders
- A management concept
whereby companies integrate
social and environmental
concerns in the business
operations and interactions
with stakeholders
- Differential Advantage
- defined as a benefit that customers value
and believe they cannot obtain anywhere
else. testing by seeing if customers are
willing to pay a premium or purchase more
for the product
- defined as a benefit that customers value
and believe they cannot obtain anywhere
else. testing by seeing if customers are
willing to pay a premium or purchase more
for the product
- Electronic Marketing
- Marketing done through electronic
media like the internet, and mobile
- Marketing done through electronic
media like the internet, and mobile
- Exchange Process
- When a company offers
money, goods or services
in exchange for their need
or want
- When a company offers
money, goods or services
in exchange for their need
or want
- FMCG
- Fast-moving consumer
goods; products sold quickly
and at a low cost
- Fast-moving consumer
goods; products sold quickly
and at a low cost
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