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Description
Flashcards by Alex.Nuttall, updated more than 1 year ago
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Created by Alex.Nuttall
about 10 years ago
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| Question | Answer |
| Online Advertising | By Alex Nuttall |
| Online advertising is promoting prducts and services. | The most commonly used methods are search engine results pages, Banner or pop up advertisments and email marketing. |
| Search engine results pages When smaller companies pay larger ones like Google or Bing to feature its product higher in the search results. | This is good because many peole don't have the patience to scroll through multiple results pages to find a good website. |
| Banner and Pop Up Advertising Advertisments that appear on web pages that are often graphic or animated to attract attention | These are good because they are an effective way of catching user attention. |
| Email Marketing This is when large companies send emails to a large amunt of addresses which they may have got from users of their website or bought from a third party. | These are good because a large amount of emails can be sent in a short space of time, but bad as they are often deleted straight away or sent to spam/junk folders. |
| PPC (pay per click) Advertising These adverts are similar to pop ups, but when they are clicked on you are taken to the companies website. The website that features the advertisments is called the affiliate. | This is a good way of advertising as they are often very easy to see, attract user attention and the affiliate will make some money as well as the other cmpany whose website you are taken to. |
| QUIZ What are the 3 methods of online advertising? | -Search engine results pages -Banner and pop up advertising -Email marketing |
| Name 2 companies that other companies may pay to have their websites featured on there? | -Google -Bing -Yahoo |
| Give 2 reasons why banner and pop up advertisments are good? | -They are attractive to look at -They take up very little space -Can be animated to attract more attention -Can use people's interests to dislay specific adverts |
| Give a reason why email marketing is a bad form of advertising? | -Often labelled as spam -Sometimes deleted straight away -Often sent straight to junk/spam folders |
| What does PPC stand for and what is an affiliate model? | -Pay Per Click -An affiliate model is when a website advertises another website's product and whenever someone goes through their website to that product, the affiliate gets a small amount of money. |
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