Chapter 6 & 7 Quiz

Question	Answer
What does the Google Display Ad Planner tell an advertiser?	How many clicks his ad will get
Compared to a typical online ad campaign, remarketing campaigns typically have..	Lower CTR and higher conversion rates
Single-product landing pages should include	Product images, call to action, links and info about other products
What should go in the upper fold of a lead-generation landing page?	Extensive content
Define the upper fold of the landing page	The top section of the website that includes the navigation menu tabs
If a company advertises on the keyword discounted android tablet, which type of landing page would be best for this ad?	Single-product landing page
A trust symbol is	An icon provided by the site owner that must be on the shopping cart page
When trying to increase the number of leads received from a lead-generation landing page, which of the following is NOT a best practice?	Position the form in the upper fold of the landing page
Lowering the shopping cart abandonment rate is a reliable way to improve conversion rates. What actions is most likely to decrease shopping cart abandonment?	Require users to pay with Paypal rather than credit card

Resource summary

	Created by Ash Andrew about 9 years ago