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Multi Stage Approach to pricing

Description

Price Flashcards on Multi Stage Approach to pricing, created by james.bowditch on 31/07/2013.

Flashcards by james.bowditch, updated more than 1 year ago

	Created by james.bowditch over 11 years ago

Resource summary

Question	Answer
Stage 1	Selecting market targets
Stage 2	Choosing a brand image
Stage 3	Selecting a marketing mix
Stage 4	Selecting a pricing policy
Stage 5	Determining a pricing strategy
Stage 6	Arriving at a specific price

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