Public Relations and Social Media

Question	Answer
Public Relations	Originates with the company - identifies important areas of concern - Make connections to earn public understanding and acceptance
Sources of Public Relations	New Product Publicity Consumer Education Sponsorship Product Placement
Press Release (News Release)	Document containing all essential elements of the story - Try to demonstrate newsworthiness
Guidelines for Press Releases	No more than 1 page (350 words max) Titled: For Immediate Release Date and Location Start with a quote The 5 W's Provide Contact Information
Publicity	Unpaid placement of news about a firm in the media - may or may not originate from the company
Crisis Management	1. Respond quickly and disclose completely 2. Communicate any actions, including recalls 3. Make noticeable changes for the future
Social Marketing	The use of social media as a communications channel to deliver marketing messages
Social Media	Any tool that is used to connect with customers using the internet as the medium
3 Area's Social Media Influences Marketing	Marketing Research Product (Branding) Retailing
Online Marketing Domains	Image: Online_Marketing_Domains (image/png)

Resource summary

	Created by shannieannon4 almost 10 years ago