Orientation

Question	Answer
Production Orientation Image: 7cfe4444-3285-4f06-9900-0e2760e4db27 (image/png)	Produce as cheaply as possible and keep prices low; "people will buy anything as long as it's cheap enough" Typical in 19th century (Industrial Revolution) when production was mechanised. Reducing costs of production and enabling goods to be produced faster and more cheaply.
Product Orientation Image: 13d2f866-fa0c-4207-b394-c4e526534f98 (image/png)	Differentiate products from competitors based on features. The cost to produce such feature rich products is high and it is hard to make products that appeal to all customers.
Sales Orientation Image: 147a67e5-cd8f-4d69-bdef-2df53c455e76 (image/png)	Sales orientated firms who believe "people will only buy when persuaded". They use aggressive sales tactics e.g. double glazing salesman. Mass production and resulting oversupply of goods.
Market Orientation Image: 213bc4a5-b247-407a-9f20-c0107d045f09 (image/png)	Companies who focus on delivering products designed according to customer desires, needs and requirements. In addition to production and product efficiency.

Resource summary

	Created by sj24dudley almost 10 years ago