Rebranding places: KEY WORDS

Question	Answer
Rebranding	developing a place to reposition its image and change people's idea of it, helping to 'sell' the place to a target audience
Reimaging	positively changing the standing and reputation of a place through specific improvements, eg. increasing cultural identity or sporting excellence
Regenerating	positively transforming the economy of a place that has displayed symptoms of decline
Post-productionism	changes in agricultural policy and practice shifting the emphasis away from maximum yields and towards a more sustainable agriculture
Stakeholders	individuals, groups or organisations that have an interest in a particular project (can be financial or emotional)
Farm diversification	setting up by farmers of new, sometimes non-agricultural enterprises to increase farm incomes. In the UK, an estimated 40% of farm income now comes from farm diversification
Quantitative data	information that can be expressed or counted numerically. This type of data is often collected through observation, then processed and analysed
Qualitative data	information that can be captured but is not in a numerical format
PLVI	peak land value intersection is the point in the centre of a town/city where there are typically the highest land prices

Resource summary

	Created by Joanna Griffith over 9 years ago