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391834
Social media marketing
Description
Mind Map on Social media marketing, created by xgingerprox on 26/11/2013.
Mind Map by
xgingerprox
, updated more than 1 year ago
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Created by
xgingerprox
about 11 years ago
36
1
0
Resource summary
Social media marketing
Benchmark y búsqueda de plataformas
Redes sociales
KPI
Estrategia Social Media
¿Dónde y con qué plataformas?
Redes sociales
Facebook
Twitter
Instagram
Yóutube
Creación y optimización de perfiles
Estrategia editorial y promocional
Empleados y Manual Social Media
Ejecución de estrategia
Comunity Manager
Técnicas y tácticas
5 etapas
Hacer crecer la comunidad
Incrementar la participación
Detectar y alimentar influencias
Promover productos y servicios
Evaluar y cambiar tácticas
Tipología de fans
90-9-1
70-20-10
Escalera socio-tecnográfica
Creadores
Conversadores
Críticos
Coleccionistas
Sociables
Espectadores
Inactivos
Gabinete de crisis
Detectar y reaccionar
Cómo gestionar
Media attachments
linkedin (image/png)
RSS (image/png)
blogger (image/png)
youtube (image/png)
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