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6210135
UNIDAD 1 MERCADOTECNIA Y EVOLUCIÓN DE LOS NEGOCIOS ELECTRÓNICOS
Description
Mapa mental Unidad 1 Mercadotecnia Electronica
No tags specified
bety
mercadotecnia electronica
unidada 1
gestion empresarial
Mind Map by
BERTINA GONZALEZ SANCHEZ
, updated more than 1 year ago
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Created by
BERTINA GONZALEZ SANCHEZ
over 8 years ago
275
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Resource summary
UNIDAD 1 MERCADOTECNIA Y EVOLUCIÓN DE LOS NEGOCIOS ELECTRÓNICOS
1.1 introducción a la mercadotecnia electrónica
1.2 Mercadotecnia on-line
1.2.1 El consumidor on-line
1.2.2 Bases de segmentación más comunes para mercados en línea
1.2.3 Estrategias para precios en línea
4 ejes de la mercadotecnia en línea
Flujo
Funcionalidad
Feedback
Fidelización
1.3 Investigación de mercados en línea
Herramientas para la investigación de mercados online
1.4 Definición de Comercio y Negocios electrónicos
Ejemplo
1.5 Oportunidades y riesgos de los negocios en internet.
Oportunidades
Riesgos
1.6 Elementos importantes en el diseño de sitios web exitosos
EVITAR
EJEMPLO
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